Flooring Xtra Franchise Business for Sale
Company overview and history
Flooring Xtra is Australia's fastest-growing flooring retailer, with a rich history dating back to 1981. Key milestones include:
1981: Six people started a buying group called Independent Carpet Retailers (ICR) in Australia
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1994: ICR welcomed its first interstate member, growing to 90 stores
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2008: Flooring Xtra brand established in New Zealand
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2010: Scott and Chris, ICR members, bought the buying group and developed a strategic plan
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2011: Flooring Xtra launched in Australia
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2020: Grown to over 85 franchisees across Australia
Today, Flooring Xtra has over 100 stores across Australia, making it one of the nation's largest buying groups.
Product/service offerings
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Wide range of flooring products (e.g., carpet, hardwood, laminate, vinyl, tile)
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Installation services
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Flooring accessories
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Consultation and design services
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Exclusive product lines and brands
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Lifetime installation warranty
Image Gallery for Flooring Xtra
Target market and industry trends
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Homeowners undertaking renovations or new builds
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Commercial property owners and managers
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Interior designers and architects
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Increasing demand for eco-friendly and sustainable flooring options
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Technological advancements in flooring materials
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Growing focus on customer experience and service
Ongoing fees (royalties, marketing fees)
The franchise information pack does not disclose specific ongoing fees. For accurate and up-to-date information, it is advised to contact Flooring Xtra directly using the 'Send Enquiry' function on Hattch.
Training and support provided to franchisees
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Comprehensive induction training with various department teams
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8-12 week start-up process
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Ongoing research, review, and selection of products and display systems
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Sales and marketing support, including industry-specific sales training
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Operational processes and training
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Regular liaison with support office team members
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IT support with computer-based programs
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HR assistance
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National projects team for additional income opportunities
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Financial management support
Day in the life
While specific daily routines may vary, a typical day for a Flooring Xtra franchisee might include:
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Morning: Opening the store, reviewing schedules, and preparing for customer appointments
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Mid-morning: Conducting in-home measure and quote services for customers
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Afternoon: Overseeing store operations, assisting customers, and managing inventory
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Late afternoon: Following up on quotes, processing orders, and coordinating installations
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Evening: Reviewing daily sales, updating financial records, and planning marketing activities
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Throughout the day: Managing staff, ensuring quality customer service, and addressing any issues or concerns
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Regularly: Attending training sessions, implementing marketing strategies, and networking with other franchisees
Franchisees are expected to be hands-on in the business, especially during the initial stages, to ensure smooth operations and maintain Flooring Xtra's brand standards.
Staffing requirements
While specific staffing requirements are not detailed, a typical Flooring Xtra franchise might require:
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Store manager
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Sales staff
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Installation teams (can be subcontracted)
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Administrative support
Location requirements and territory information
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Exclusive marketing territories based on population, demographics, housing developments, and community potential
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Support in finding and setting up store locations
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Digital and traditional marketing support for local areas
Financing options available
Information about specific financing options is not provided in the franchise information pack. It is recommended that interested parties reach out to Flooring Xtra using the 'Send Enquiry' function on Hattch to inquire about any financing assistance or partnerships they may offer to prospective franchisees.
Franchisee qualifications and experience required
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Strong business acumen and management skills
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Customer service orientation
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Sales and marketing experience
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Financial capability to meet investment requirements
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Willingness to follow Flooring Xtra's system and brand standards
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Prior experience in flooring or retail is beneficial but not mandatory
Unique selling propositions and competitive advantages
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Established brand with over 40 years of history
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Significant buying power as one of Australia's largest buying groups
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Exclusive products and brands
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Comprehensive training and support system
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Strong marketing support and national brand recognition
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Focus on creating a fabulous flooring experience for customers
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Lifetime installation warranty
Challenges and potential risks for franchisees
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Competition from other flooring retailers and big-box home improvement stores
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Fluctuations in the housing market affecting demand
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Managing inventory and staying current with flooring trends
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Seasonal fluctuations in business
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Economic factors affecting discretionary spending on home improvements
Flooring Xtra Franchise Opportunities
Franchise Overview
Number of Franchises:
86
Number of Franchise Locations:
89
Number of Corporate Locations:
11
Franchise Partner Type:
Owner Operator
Investment Range:
$100K - $300K
