Ferguson Plarre Franchise Business for Sale in Bayswater, VIC 3153

The Opportunity

Established in 1901, Ferguson Plarre Bakehouses offers a rare opportunity to join a heritage brand that has perfected the art of traditional baking while embracing innovation. Bayswater presents an ideal location with its thriving community hub, excellent transport connections, and steady foot traffic from the nearby shopping centre and business district. With us, you'll receive comprehensive training, proven operational systems, and marketing support that has sustained our growth for over a century, giving you the foundation needed to build a thriving bakery business. You'll benefit from our established supply chain and quality control processes that ensure consistent product excellence across all locations. Send your enquiry to Ferguson Plarre via Hattch Today to receive more information!

Company overview and history

  • logoFounded in 1901; over 120 years of history
  • logoFamily-owned and operated by the 4th generation of the Plarre family
  • logoOver 85 outlets across Australia
  • logoRecognized as one of Australia's Best Rated Franchises at the Topfranchise Awards every year since 2013
  • logoResilient business model that has survived through 2 world wars, 2 depressions, and 2 global pandemics

Product/service offerings

  • logoWide range of bakery products including cakes, pies, pastries, and bread
  • logoCoffee and beverages
  • logoCustom cake orders for special occasions
  • logoCatering services
  • logoOnline ordering system for fresh daily deliveries
  • logoProducts crafted in a sustainable bakery using high-quality Australian ingredients
  • logoAward-winning pies, pasties, and cakes

Image Gallery for Ferguson Plarre

Target market and industry trends

  • logoTarget market: Local communities, families, and individuals seeking quality baked goods
  • logoIndustry trends: Increasing demand for sustainable and eco-friendly options
  • logoFocus on convenience with drive-thru bakeries
  • logoGrowing interest in healthier and dietary-specific options

Ongoing fees (royalties, marketing fees)

  • logoNo royalty or marketing fees
  • logoAdministration fee: 3% on all products purchased
  • logoFranchise renewal fee: $7,000 ex GST
  • logoTransfer fee: $20,000 ex GST (payable on exit)

Training and support provided to franchisees

  • logo4 weeks full-time initial training program
  • logoOngoing business coaching
  • logoSupport with local area marketing and promotional materials
  • logoAssistance with site selection, lease negotiations, and refurbishments
  • logoGuidance on financial performance and relationships with lenders
  • logoSupport for staff management and payroll processing
  • logoDedicated Business Support Manager for ongoing assistance
  • logoIn-house Marketing Team support

Day in the life

  • logoEarly morning: Receive freshly made products delivered from the central Melbourne bakery
  • logoMorning: Oversee store opening, manage breakfast rush, ensure product quality and customer service
  • logoMidday: Handle lunch crowd, manage inventory, place orders for the following day
  • logoAfternoon: Administrative tasks, staff management, local marketing activities
  • logoEvening: Oversee store closing, review daily sales, plan for the next day
  • logoThroughout the day: Quality control, customer interaction, staff training, and addressing any operational issues
  • logoRegularly: Analyze sales, manage online orders and delivery services, implement marketing strategies, and network with other franchisees

Franchisees are expected to be hands-on in the business, especially during the initial stages, to ensure smooth operations and maintain Ferguson Plarre's brand standards. The franchise model allows for no baking in-store, with all products created at the central bakery and delivered fresh daily.

Staffing requirements

  • logoFranchise owner/operator (full-time involvement required)
  • logoFront-of-house staff for customer service
  • logoManagers (for larger operations)

Location requirements and territory information

  • logoFranchise agreement term: 10 years, renewable
  • logoLocations include traditional retail spaces and drive-thru models
  • logoFranchisees typically within 30 minutes of store locations
  • logoExpansion focus on family-oriented retail precincts
  • logoTwo store formats: Kiosk (25-35sqm + 10-20sqm seating) and In-line (70-90sqm including seating and storage)

Financing options available

Specific financing options are not detailed in the available information. Prospective franchisees should inquire directly with Ferguson Plarre about potential financing assistance or explore traditional business loan options. Start by reaching out to Ferguson Plarre using the “Send Enquiry” function on Hattch.

Franchisee qualifications and experience required

  • logoNo baking experience required
  • logoStrong business acumen and management skills
  • logoCustomer service orientation
  • logoAbility to follow the Ferguson Plarre system and brand standards
  • logoFinancial capability to meet investment requirements
  • logoPassion for the Ferguson Plarre brand, products, and guests
  • logoStrong communication skills with ability to lead and manage a team
  • logoCommunity and sustainability-minded
  • logoAmbition, determination, and willingness to work hard
  • logoStrong organizational skills

Unique selling propositions and competitive advantages

  • logoLong-standing brand history and reputation (since 1901)
  • logoNo royalty or marketing fees
  • logoFocus on product innovation and quality
  • logoComprehensive support system for franchisees
  • logoDrive-thru bakery concept
  • logoFreshly baked, fully finished products delivered daily (no early starts or in-store baking required)
  • logoSustainable business practices and commitment to environmental responsibility
  • logoPartnership with Qantas Loyalty program

Challenges and potential risks for franchisees

  • logoHigh initial investment compared to some other food franchises
  • logoCompetitive bakery and café industry
  • logoDependence on the franchisor's supply chain and product development
  • logoChanging consumer preferences and dietary trends
  • logoEconomic factors affecting discretionary spending

Other nearby franchises

Franchise Overview

Number of Franchises:

64

Number of Franchise Locations:

80

Number of Corporate Locations:

9

Franchise Partner Type:

Owner Operator

Opportunity Type:

New Franchise

Year Established:

1901

Investment Range:

$300K - $400K

Can you afford this Ferguson Plarre in Bayswater?

Local Area Insights

Area Demographics

Bayswater is a suburban area located in Melbourne's eastern suburbs, approximately 29 kilometers from the CBD, featuring a mix of residential and industrial zones. The area has maintained a stable population base while experiencing moderate commercial development in recent years.

Population & Growth

  • Total population: 11,758 (ABS Census 2021)

Age Distribution

  • Median age: 39 years (ABS Census 2021)
Age group breakdown (ABS Census 2021):
  • 0-14 years: 16.8%
  • 15-24 years: 12.1%
  • 25-44 years: 29.3%
  • 45-64 years: 25.9%
  • 65+ years: 15.9%

Economic Indicators

  • Median household income: $1,784 per week (ABS Census 2021)

Housing & Property

Housing ownership rates (ABS Census 2021):
  • Owned outright: 31.2%
  • Owned with mortgage: 37.8%
  • Renting: 27.9%
Primary data sources: Australian Bureau of Statistics (ABS) Census 2021
Analysis generated: 12 January 2024
Note: Some data points have been omitted as they couldn't be verified with authoritative sources for the specific postcode. Growth rates, employment rates, and business numbers fluctuate frequently and would require current official releases to state with certainty.
Last updated: 29 May 2025

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