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Ferguson Plarre Franchise Business for Sale in Doncaster, VIC 3108

The Opportunity

Drive business success with Ferguson Plarre in Doncaster, one of Melbourne's fastest-growing eastern suburbs. Located within Westfield Doncaster, this franchise opportunity positions you in a premium retail centre that serves over 200,000 local residents and attracts shoppers from across Melbourne's eastern corridor. As part of a 125-year-old Victorian bakery institution, you'll benefit from Ferguson Plarre's proven systems, comprehensive training, and established supply chain while introducing their beloved pastries, cakes, and savoury treats to this thriving market. Send an Enquiry to Ferguson Plarre via Hattch Today!

Company overview and history

  • logoFounded in 1901; over 120 years of history
  • logoFamily-owned and operated by the 4th generation of the Plarre family
  • logoOver 85 outlets across Australia
  • logoRecognized as one of Australia's Best Rated Franchises at the Topfranchise Awards every year since 2013
  • logoResilient business model that has survived through 2 world wars, 2 depressions, and 2 global pandemics

Product/service offerings

  • logoWide range of bakery products including cakes, pies, pastries, and bread
  • logoCoffee and beverages
  • logoCustom cake orders for special occasions
  • logoCatering services
  • logoOnline ordering system for fresh daily deliveries
  • logoProducts crafted in a sustainable bakery using high-quality Australian ingredients
  • logoAward-winning pies, pasties, and cakes

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Target market and industry trends

  • logoTarget market: Local communities, families, and individuals seeking quality baked goods
  • logoIndustry trends: Increasing demand for sustainable and eco-friendly options
  • logoFocus on convenience with drive-thru bakeries
  • logoGrowing interest in healthier and dietary-specific options

Ongoing fees (royalties, marketing fees)

  • logoNo royalty or marketing fees
  • logoAdministration fee: 3% on all products purchased
  • logoFranchise renewal fee: $7,000 ex GST
  • logoTransfer fee: $20,000 ex GST (payable on exit)

Training and support provided to franchisees

  • logo4 weeks full-time initial training program
  • logoOngoing business coaching
  • logoSupport with local area marketing and promotional materials
  • logoAssistance with site selection, lease negotiations, and refurbishments
  • logoGuidance on financial performance and relationships with lenders
  • logoSupport for staff management and payroll processing
  • logoDedicated Business Support Manager for ongoing assistance
  • logoIn-house Marketing Team support

Day in the life

  • logoEarly morning: Receive freshly made products delivered from the central Melbourne bakery
  • logoMorning: Oversee store opening, manage breakfast rush, ensure product quality and customer service
  • logoMidday: Handle lunch crowd, manage inventory, place orders for the following day
  • logoAfternoon: Administrative tasks, staff management, local marketing activities
  • logoEvening: Oversee store closing, review daily sales, plan for the next day
  • logoThroughout the day: Quality control, customer interaction, staff training, and addressing any operational issues
  • logoRegularly: Analyze sales, manage online orders and delivery services, implement marketing strategies, and network with other franchisees

Franchisees are expected to be hands-on in the business, especially during the initial stages, to ensure smooth operations and maintain Ferguson Plarre's brand standards. The franchise model allows for no baking in-store, with all products created at the central bakery and delivered fresh daily.

Staffing requirements

  • logoFranchise owner/operator (full-time involvement required)
  • logoFront-of-house staff for customer service
  • logoManagers (for larger operations)

Location requirements and territory information

  • logoFranchise agreement term: 10 years, renewable
  • logoLocations include traditional retail spaces and drive-thru models
  • logoFranchisees typically within 30 minutes of store locations
  • logoExpansion focus on family-oriented retail precincts
  • logoTwo store formats: Kiosk (25-35sqm + 10-20sqm seating) and In-line (70-90sqm including seating and storage)

Financing options available

Specific financing options are not detailed in the available information. Prospective franchisees should inquire directly with Ferguson Plarre about potential financing assistance or explore traditional business loan options. Start by reaching out to Ferguson Plarre using the “Send Enquiry” function on Hattch.

Franchisee qualifications and experience required

  • logoNo baking experience required
  • logoStrong business acumen and management skills
  • logoCustomer service orientation
  • logoAbility to follow the Ferguson Plarre system and brand standards
  • logoFinancial capability to meet investment requirements
  • logoPassion for the Ferguson Plarre brand, products, and guests
  • logoStrong communication skills with ability to lead and manage a team
  • logoCommunity and sustainability-minded
  • logoAmbition, determination, and willingness to work hard
  • logoStrong organizational skills

Unique selling propositions and competitive advantages

  • logoLong-standing brand history and reputation (since 1901)
  • logoNo royalty or marketing fees
  • logoFocus on product innovation and quality
  • logoComprehensive support system for franchisees
  • logoDrive-thru bakery concept
  • logoFreshly baked, fully finished products delivered daily (no early starts or in-store baking required)
  • logoSustainable business practices and commitment to environmental responsibility
  • logoPartnership with Qantas Loyalty program

Challenges and potential risks for franchisees

  • logoHigh initial investment compared to some other food franchises
  • logoCompetitive bakery and café industry
  • logoDependence on the franchisor's supply chain and product development
  • logoChanging consumer preferences and dietary trends
  • logoEconomic factors affecting discretionary spending

Other nearby franchises

Franchise Overview

Number of Franchises:

64

Number of Franchise Locations:

80

Number of Corporate Locations:

9

Franchise Partner Type:

Owner Operator

Opportunity Type:

New Franchise

Year Established:

1901

Investment Range:

$300K - $400K

Can you afford this Ferguson Plarre in Doncaster?

Local Area Insights

Area Demographics

Doncaster (3108) is a major commercial and residential hub in Melbourne's eastern suburbs, anchored by Westfield Doncaster shopping centre. The area has seen significant growth in high-density residential development near its commercial centre in recent years.

Population & Growth

  • Total population: 20,946 (ABS Census 2021)
  • Population density: 2,618 per km² (Calculated from ABS data 2021)

Age Distribution

  • Median age: 40 years (ABS Census 2021)
Age group breakdown (ABS Census 2021):
  • 0-14 years: 15.2%
  • 15-24 years: 13.1%
  • 25-44 years: 27.8%
  • 45-64 years: 25.4%
  • 65+ years: 18.5%

Economic Indicators

  • Median household income: $1,927 per week (ABS Census 2021)

Housing & Property

Housing ownership rates (ABS Census 2021):
  • Owned outright: 35.8%
  • Owned with mortgage: 32.4%
  • Renting: 28.9%
Primary data sources: Australian Bureau of Statistics (ABS) Census 2021
Analysis generated: 11 January 2024
Note: Some data points have been omitted as they couldn't be verified with authoritative sources for the specific postcode. Growth rates, employment rates, and business numbers fluctuate frequently and would require current official releases to state with certainty.
Last updated: 07 April 2025

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