Ferguson Plarre Franchise Business for Sale in Ocean Grove, VIC 3226

The Opportunity

Ferguson Plarre Bakehouses presents a rare opportunity to join a heritage brand with over 120 years of baking excellence in the thriving coastal community of Ocean Grove, Victoria. This seaside town, with its growing population and steady tourism flow, offers the perfect setting for a bakery that specialises in quality cakes, pastries, and savouries that locals and visitors alike can enjoy year-round. We provide comprehensive training, marketing support, and proven business systems that have stood the test of time, while with us, you'll benefit from our established supply chain and product development expertise that keeps our offerings fresh and relevant. You will have access to ongoing operational guidance and a supportive network of fellow franchisees who understand what it takes to build a successful bakery business in today's competitive market. Send your enquiry to Ferguson Plarre via Hattch Today to receive more information!

Company overview and history

  • logoFounded in 1901; over 120 years of history
  • logoFamily-owned and operated by the 4th generation of the Plarre family
  • logoOver 85 outlets across Australia
  • logoRecognized as one of Australia's Best Rated Franchises at the Topfranchise Awards every year since 2013
  • logoResilient business model that has survived through 2 world wars, 2 depressions, and 2 global pandemics

Product/service offerings

  • logoWide range of bakery products including cakes, pies, pastries, and bread
  • logoCoffee and beverages
  • logoCustom cake orders for special occasions
  • logoCatering services
  • logoOnline ordering system for fresh daily deliveries
  • logoProducts crafted in a sustainable bakery using high-quality Australian ingredients
  • logoAward-winning pies, pasties, and cakes

Image Gallery for Ferguson Plarre

Target market and industry trends

  • logoTarget market: Local communities, families, and individuals seeking quality baked goods
  • logoIndustry trends: Increasing demand for sustainable and eco-friendly options
  • logoFocus on convenience with drive-thru bakeries
  • logoGrowing interest in healthier and dietary-specific options

Ongoing fees (royalties, marketing fees)

  • logoNo royalty or marketing fees
  • logoAdministration fee: 3% on all products purchased
  • logoFranchise renewal fee: $7,000 ex GST
  • logoTransfer fee: $20,000 ex GST (payable on exit)

Training and support provided to franchisees

  • logo4 weeks full-time initial training program
  • logoOngoing business coaching
  • logoSupport with local area marketing and promotional materials
  • logoAssistance with site selection, lease negotiations, and refurbishments
  • logoGuidance on financial performance and relationships with lenders
  • logoSupport for staff management and payroll processing
  • logoDedicated Business Support Manager for ongoing assistance
  • logoIn-house Marketing Team support

Day in the life

  • logoEarly morning: Receive freshly made products delivered from the central Melbourne bakery
  • logoMorning: Oversee store opening, manage breakfast rush, ensure product quality and customer service
  • logoMidday: Handle lunch crowd, manage inventory, place orders for the following day
  • logoAfternoon: Administrative tasks, staff management, local marketing activities
  • logoEvening: Oversee store closing, review daily sales, plan for the next day
  • logoThroughout the day: Quality control, customer interaction, staff training, and addressing any operational issues
  • logoRegularly: Analyze sales, manage online orders and delivery services, implement marketing strategies, and network with other franchisees

Franchisees are expected to be hands-on in the business, especially during the initial stages, to ensure smooth operations and maintain Ferguson Plarre's brand standards. The franchise model allows for no baking in-store, with all products created at the central bakery and delivered fresh daily.

Staffing requirements

  • logoFranchise owner/operator (full-time involvement required)
  • logoFront-of-house staff for customer service
  • logoManagers (for larger operations)

Location requirements and territory information

  • logoFranchise agreement term: 10 years, renewable
  • logoLocations include traditional retail spaces and drive-thru models
  • logoFranchisees typically within 30 minutes of store locations
  • logoExpansion focus on family-oriented retail precincts
  • logoTwo store formats: Kiosk (25-35sqm + 10-20sqm seating) and In-line (70-90sqm including seating and storage)

Financing options available

Specific financing options are not detailed in the available information. Prospective franchisees should inquire directly with Ferguson Plarre about potential financing assistance or explore traditional business loan options. Start by reaching out to Ferguson Plarre using the “Send Enquiry” function on Hattch.

Franchisee qualifications and experience required

  • logoNo baking experience required
  • logoStrong business acumen and management skills
  • logoCustomer service orientation
  • logoAbility to follow the Ferguson Plarre system and brand standards
  • logoFinancial capability to meet investment requirements
  • logoPassion for the Ferguson Plarre brand, products, and guests
  • logoStrong communication skills with ability to lead and manage a team
  • logoCommunity and sustainability-minded
  • logoAmbition, determination, and willingness to work hard
  • logoStrong organizational skills

Unique selling propositions and competitive advantages

  • logoLong-standing brand history and reputation (since 1901)
  • logoNo royalty or marketing fees
  • logoFocus on product innovation and quality
  • logoComprehensive support system for franchisees
  • logoDrive-thru bakery concept
  • logoFreshly baked, fully finished products delivered daily (no early starts or in-store baking required)
  • logoSustainable business practices and commitment to environmental responsibility
  • logoPartnership with Qantas Loyalty program

Challenges and potential risks for franchisees

  • logoHigh initial investment compared to some other food franchises
  • logoCompetitive bakery and café industry
  • logoDependence on the franchisor's supply chain and product development
  • logoChanging consumer preferences and dietary trends
  • logoEconomic factors affecting discretionary spending

Franchise Overview

Number of Franchises:

64

Number of Franchise Locations:

80

Number of Corporate Locations:

9

Franchise Partner Type:

Owner Operator

Opportunity Type:

New Franchise

Year Established:

1901

Investment Range:

$300K - $400K

Can you afford this Ferguson Plarre in Ocean Grove?

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