Huxtaburger Franchise Business for Sale
Company overview and history
Huxtaburger, established in 2011 by Daniel Wilson, Jeff Wong, and Dante Ruaine in Melbourne, has swiftly evolved into a prominent franchise network in the Australian fast-casual dining industry. As of 2025, the company boasts over 20 locations across Australia, offering a unique blend of gourmet burgers with a nostalgic twist. The concept marries high-quality ingredients with a fun, approachable dining experience, catering to both burger enthusiasts and casual diners alike.
Product/service offerings
- Gourmet burgers with premium ingredients
- Diverse range of sides, including chips and onion rings
- Vegetarian and vegan options
- Craft beers and soft drinks
- Milkshakes and desserts
- Catering services for events
Image Gallery for Huxtaburger
Target market and industry trends
Huxtaburger appeals to a broad demographic, from young professionals seeking quality fast food to families looking for a casual dining experience. Key industry trends include:
- Rising demand for premium, 'better burger' offerings
- Increased interest in locally-sourced and sustainable ingredients
- Growing popularity of plant-based and healthier menu options
- Emphasis on unique flavour combinations and limited-time offerings
- Trend towards casual, Instagram-friendly dining environments
- Focus on delivery and takeaway services
- Increased demand for transparency in food sourcing and preparation
Ongoing fees (royalties, marketing fees)
- Franchise royalty: Typically a percentage of gross sales, exact figure to be confirmed with Huxtaburger
- Marketing contribution: Usually a percentage of gross sales for national and local marketing initiatives
Training and support provided to franchisees
- Comprehensive initial franchise training programme
- On-site support during store launch
- Ongoing operational and business management guidance
- Regular training sessions and workshops
- Access to proprietary recipes and cooking techniques
- Marketing materials and campaign support
- Dedicated franchise support manager
- Assistance with local store marketing
Day in the life
A typical day for a Huxtaburger franchisee might unfold as follows:
- Morning (8:00 AM - 11:00 AM): Begin the day by reviewing sales reports from the previous day and planning for the upcoming shift. Conduct a brief team meeting to discuss daily specials, any new menu items, and address any operational issues.
- Late Morning (11:00 AM - 2:00 PM): Oversee the lunch rush, ensuring smooth operations and high-quality service. This might involve assisting on the line during peak times, managing customer queries, and maintaining food quality standards.
- Early Afternoon (2:00 PM - 4:00 PM): Handle administrative tasks such as inventory management, staff scheduling, and reviewing marketing initiatives. This might also include meeting with suppliers or conducting staff training sessions.
- Late Afternoon/Evening (4:00 PM - 8:00 PM): Manage the dinner service, focusing on customer satisfaction and operational efficiency. Engage with customers to gather feedback and ensure a positive dining experience.
- Closing (8:00 PM - 9:00 PM): Oversee closing procedures, including cleaning, restocking, and preparing for the next day. Review the day's performance, address any issues, and plan for upcoming promotions or events.
Throughout the day, the franchisee balances hands-on operational involvement with strategic management duties. This role requires a blend of culinary knowledge, customer service skills, and business acumen to ensure the franchise operates efficiently whilst delivering high-quality food and a satisfying experience for every customer.
Staffing requirements
A typical Huxtaburger franchise requires a team of skilled professionals. While specific numbers may vary based on location size and demand, a standard staffing structure might include:
- 1 store manager
- 1-2 shift supervisors
- 4-6 crew members (mix of full-time, part-time, and casual)
- 1-2 kitchen staff
Location requirements and territory information
Ideal Huxtaburger franchise locations typically feature:
- High-visibility areas with good foot traffic
- Proximity to office districts, shopping centres, or entertainment precincts
- Adequate parking facilities
- Space for dine-in seating and takeaway counter
- Potential for outdoor seating
Each franchisee is granted a protected territory, usually based on population or geographic boundaries, to ensure minimal cannibalisation between Huxtaburger locations.
Financing options available
For information about financing options for the Huxtaburger franchise, we recommend reaching out to the franchise using the "Send Enquiry" function on Hattch. They may have partnerships with financial institutions or offer their own financing programmes for qualified candidates.
Franchisee qualifications and experience required
- Strong business acumen and management skills
- Experience in the food service industry (preferred but not always essential)
- Customer service orientation
- Financial capability to meet investment requirements
- Marketing and community engagement skills
- Ability to lead and motivate a team
- Willingness to follow the Huxtaburger system and maintain brand standards
Unique selling propositions and competitive advantages
- Premium quality burgers at accessible price points
- Unique flavour combinations and signature sauces
- Strong brand recognition and cult following
- Efficient operational model with high-volume capability
- Flexibility in store formats (dine-in, takeaway, food court)
- Established relationships with suppliers for consistent quality
- Robust digital presence and online ordering capabilities
- Commitment to sustainability and ethical sourcing
- Regular menu innovation to keep offerings fresh and exciting
Challenges and potential risks for franchisees
- Intense competition in the burger and fast-casual dining sector
- Fluctuations in food costs and supply chain disruptions
- Changing consumer preferences and dietary trends
- Managing food safety and quality control across all menu items
- Attracting and retaining skilled staff in a competitive labour market
- Adapting to evolving technology in food service and delivery
- Potential economic downturns affecting discretionary spending
Testimonials or success stories from current franchisees
Franchisees often highlight:
- The strength of the Huxtaburger brand in attracting customers
- Strong support from the corporate office
- The benefits of the company's established systems and processes
- Satisfaction in providing high-quality food to their community
Customers frequently praise Huxtaburger for:
- The consistently high quality of the burgers
- Unique and flavourful menu offerings
- Friendly and efficient service
- Good value for money in the gourmet burger category
Application process and next steps for interested parties
- Reach out to Huxtaburger using the "Send Enquiry" function on Hattch.
- Complete the initial franchise application form.
- Participate in a preliminary phone interview.
- Attend a discovery day at an existing Huxtaburger location.
- Review the Franchise Disclosure Document.
- Secure financing and sign the franchise agreement.
Huxtaburger Franchise Opportunities
No franchise opportunities available at this time.
Franchise Overview
Number of Franchises:
6
Number of Franchise Locations:
7
Number of Corporate Locations:
1
Franchise Partner Type:
Owner Operator, Investor, Area Developer, Master
Investment Range:
$200K - $500K
Can you afford this Huxtaburger
Send Enquiry to Huxtaburger
Brand Name
Hattch Score Summary
Assessment Completed:
2024-01-01
Culture determines the environment, strategies and practices that inspire and engage employees and you as a franchisee to perform optimally and is important to wider company morale and maintaining good relationships.
Great performance happens when cultural attributes are closely aligned with and support both the franchisor’s and franchisee’s goals. A culture that is congruent and clearly communicated provides endless benefits to everyone in the franchise organisation including greater effectiveness and brand equity.
A company that shares your cultural preferences will prove more compatible and help you reach your performance potential.
Matching your core values with a franchise's core values creates compatibility and harmony. Having shared values provides a solid foundation for a long-term business relationship.
Like-minded people have a basis for understanding, communicating and exercising judgment. Values alignment builds strong brand recognition.
Our research and that of others, show that there is a strong link between financial performance and values alignment. When the values of an organisation are in alignment with the aspirational values of you as a franchisee, the result is high performance.
For greatest satisfaction and effectiveness, you should seek a work or business environment consistent with your natural working tendencies.
Work Style translates into how you will delegate, direct, motivate, manage, evaluate and resolve day-to-day business situations.
Work Style is particularly important for you as a franchisee, as you will be held responsible for aligning your business with the pace, priorities and direction the franchise outlines for the system.
Stages of Growth are determined by a company's managerial style, organisational structure, formal systems, major strategic goals and founder/owner involvement.
As a franchise organisation grows, the systems and procedures will adapt to support an evolving business model, the needs of the franchisees and to satisfy end-user demands.
Within each stage of business, your skills and goals as a franchisee need to complement a franchisor's plans and market expansion strategies. A franchisee that is in-step with the franchise organisation's Stage of Growth will prove more compatible and likely perform better.
Your business skills and competencies are important. More important however, is how those competencies complement those a franchise is looking for to achieve high performance.
Having complementary skills and competencies provides a framework for forming collaborations between you and a franchisor. It reduces redundancy, makes wiser use of resources, provides points of correspondence and thus leads to greater value, compatibility and performance.
