Liv Eat Franchise Business for Sale in Doncaster, VIC 3108

The Opportunity

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Company overview and history

Liv Eat, established in 2006 by passionate health enthusiasts in Tasmania, has rapidly evolved into a prominent franchise network in the Australian health food industry. As of 2025, the company boasts 18 locations across Tasmania and mainland Australia, offering a unique blend of nutritious, delicious meals with a focus on clean eating and sustainability. The concept marries high-quality, locally-sourced ingredients with a modern, approachable dining experience, catering to health-conscious individuals and casual diners alike.

Product/service offerings

  • Nutrient-rich warm bowls and burritos
  • Diverse range of smoothies and cold-pressed juices
  • Plant-based and protein-rich meal options
  • Organic coffee and herbal teas
  • Healthy snacks and treats
  • Grab n' Go items such as pides and salads
  • Catering services for corporate events and private functions
  • Breakfast, lunch, and dinner options
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Target market and industry trends

Liv Eat appeals to a broad demographic, from fitness enthusiasts seeking nutritious post-workout meals to busy professionals looking for quick, healthy lunch options. Key industry trends include:

  • Rising demand for plant-based and 'clean eating' offerings
  • Increased interest in locally-sourced and organic ingredients
  • Growing popularity of customisable meal options
  • Emphasis on sustainable packaging and eco-friendly practices
  • Trend towards 'food as medicine' and functional ingredients
  • Focus on digital ordering and delivery services
  • Increased demand for transparency in nutritional information and sourcing
  • Preference for contactless operations and table ordering systems

Ongoing fees (royalties, marketing fees)

  • Franchise royalty: 10% of revenue

Training and support provided to franchisees

  • Comprehensive initial franchise training programme
  • On-site support during store launch
  • Ongoing operational and business management guidance
  • Regular training sessions and workshops on nutrition and food trends
  • Access to proprietary recipes and food preparation techniques
  • Marketing materials and campaign support
  • Dedicated franchise support manager
  • Assistance with local store marketing and community engagement
  • Support with hiring staff for store launch and day-to-day operations
  • Access to head office team for ongoing support

Day in the life

A typical day for a Liv Eat franchisee might unfold as follows:

  • Early Morning (6:30 AM - 9:30 AM): Arrive at the store, check in with the morning leadership team, inspect displays and product quality, review previous day's sales, reconcile banking, check emails, and review ordering. Assist with coffee and sales during the morning rush.
  • Late Morning (9:30 AM - 12:30 PM): Handle administrative tasks, conduct staff training, prepare for lunch service, and ensure smooth operations.
  • Lunch (12:30 PM - 2:00 PM): Work with the team during the busy lunch rush, observe workflow, ensure brand standards are met, and provide ongoing training.
  • Early Afternoon (2:00 PM - 5:00 PM): Oversee store recovery from lunch trade, restock displays and fridges, handle administrative tasks, conduct recruitment and interviews, and prepare for dinner service.
  • Evening (5:00 PM - 8:00 PM): Debrief with the night leadership team, ensure quality standards during dinner service, and assist with customer service during busy periods.
  • Throughout the day: Balance hands-on operational involvement with strategic management duties, including data analysis, staff training, improvements, forecasts, and rostering.

Throughout the day, the franchisee balances hands-on operational involvement with strategic management duties. This role requires a blend of nutritional knowledge, customer service skills, and business acumen to ensure the franchise operates efficiently whilst delivering high-quality, nutritious food and a satisfying experience for every customer.

Staffing requirements

A typical Liv Eat franchise requires a team of skilled professionals. While specific numbers may vary based on location size and demand, a standard staffing structure might include:

  • 1 store manager
  • 1-2 shift supervisors
  • 3-5 team members (mix of full-time, part-time, and casual)
  • 1-2 kitchen staff

Location requirements and territory information

Ideal Liv Eat franchise locations typically feature:

  • High-visibility areas with good foot traffic
  • Proximity to office districts, fitness centres, or health-focused precincts
  • Adequate parking facilities
  • Space for dine-in seating and takeaway counter
  • Potential for outdoor seating
  • Options for food court, strip mall, or standalone locations
  • Potential for drive-thru model (soon to be launched)

Each franchisee is granted a protected territory, usually based on population or geographic boundaries, to ensure minimal cannibalisation between Liv Eat locations.

Financing options available

For information about financing options for the Liv Eat franchise, we recommend reaching out to the franchise using the "Send Enquiry" function on Hattch. They may have partnerships with financial institutions or offer their own financing programmes for qualified candidates.

Franchisee qualifications and experience required

  • Strong leadership skills
  • High energy and motivation to learn and succeed
  • Excellent people skills and customer service orientation
  • Passion for food and healthy lifestyle
  • Strong work ethic and ability to achieve goals
  • Professional mannerisms
  • Financial capability to meet investment requirements
  • Marketing and community engagement skills
  • Ability to lead and motivate a team
  • Willingness to follow the Liv Eat system and maintain brand standards
  • Commitment to working in the business with a hands-on approach

Unique selling propositions and competitive advantages

  • High-quality, nutritious meals at accessible price points
  • Customisable menu options to cater to various dietary requirements
  • Strong focus on sustainability and eco-friendly practices
  • Efficient operational model with quick service capability
  • Flexibility in store formats (food court, strip location, drive-thru)
  • Established relationships with local suppliers for fresh, quality ingredients
  • Robust digital presence and online ordering capabilities
  • Commitment to nutritional education and transparency
  • Regular menu innovation to keep offerings fresh and on-trend
  • Strong brand recognition in the health food market
  • Dual service style: grab n' go and made-to-order options

Challenges and potential risks for franchisees

  • Intense competition in the health food and fast-casual dining sector
  • Fluctuations in fresh produce costs and supply chain disruptions
  • Changing consumer preferences and dietary trends
  • Managing food safety and quality control across all menu items
  • Attracting and retaining skilled staff in a competitive labour market
  • Adapting to evolving technology in food service and delivery
  • Potential economic downturns affecting discretionary spending
  • Maintaining consistency across multiple locations
  • Balancing profitability with commitment to high-quality, fresh ingredients

Testimonials or success stories from current franchisees

Franchisees often highlight:

  • 91% of franchisees are very happy as Liv Eat owners
  • 91% would buy a Liv Eat franchise again
  • The strength of the Liv Eat brand in attracting health-conscious customers
  • Strong support from the corporate office in menu development and nutritional guidance
  • The benefits of the company's established systems and processes
  • Satisfaction in providing nutritious, high-quality food to their community

Customers frequently praise Liv Eat for:

  • The consistently high quality and freshness of the meals
  • Diverse and flavourful menu offerings that cater to various dietary needs
  • Friendly and knowledgeable service
  • Good value for money in the health food category

Application process and next steps for interested parties

  1. Reach out to Liv Eat using the "Send Enquiry" function on Hattch.
  2. Participate in an initial phone interview with the franchise recruitment team.
  3. Complete an application and profile questionnaire.
  4. Review high-level information to assist with your due diligence.
  5. Participate in the cash flow and business plan stage, including meeting with Liv Eat franchisees.
  6. Meet with the CEO and Founders.
  7. Review the Franchise Disclosure Document.
  8. Sign the franchise agreement.
  9. Begin in-store training.
  10. Open your own Liv Eat restaurant!

Other Liv Eat listings near Doncaster, VIC 3108

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Franchise Overview

Number of Franchises: 5

Number of Franchise Locations: 13

Number of Corporate Locations: 4

Franchise Partner Type: Owner Operator, Investor

Opportunity Type: New Franchise

Year Established: 2006

Investment Range: $200K - $1M

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