Noodle Box Franchise Business for Sale in Sunbury, VIC 3429

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Company overview and history

Noodle Box is an Australian fast-casual restaurant chain specialising in Asian-inspired noodle dishes. Noodle Box was founded in 1996. The first restaurant opened in Melbourne, Australia. Franchising began in 2002, and it has grown to over 100 franchise locations.

Product/service offerings

Noodle Box offers a diverse menu of Asian-inspired cuisine, primarily focusing on:

  • logo

    Cooked-to-order South-East Asian noodle dishes

  • logo

    Fried rice varieties

  • logo

    Stir-fries

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    Asian-inspired soups

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    Street food-style appetizers

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    Cold beverages

Image Gallery for Noodle Box

Target market and industry trends

The target market for Noodle Box typically includes:

  • logoYoung professionals
  • logoFamilies
  • logoHealth-conscious consumers
  • logoAsian cuisine enthusiasts

Industry trends in the fast-casual Asian food sector include:

  • logoIncreasing demand for Asian cuisine, including Japanese, Korean, Vietnamese, and Filipino
  • logoExpansion of food delivery services like Uber Eats, Menulog, and DoorDash
  • logoHealth-conscious options, including plant-based and gluten-free meals
  • logoCustomisation and personalisation of meals
  • logoTechnological integration with mobile ordering and digital payments
  • logoSustainability and social responsibility through eco-friendly practices
  • logoDiverse culinary influences, particularly the rise of Filipino cuisine

Ongoing fees (royalties, marketing fees)

  • logoRoyalty Fee: 6% of monthly gross sales
  • logoMarketing & Branding Fund: 2% of monthly gross sales

Training and support provided to franchisees

  • logoComprehensive training covering financial statements, local marketing, and team management
  • logoHands-on experience in training restaurants, onboarding processes, and access to a learning management system
  • logoOngoing support from specialists for P&L management, marketing campaigns, and business operations
  • logoMarketing team assistance for local and national campaigns, customer engagement, and community relationships
  • logoNoodle Crew cards loyalty program
  • logoDedicated business consultants providing regular visits for improvement
  • logoInvestment in infrastructure for robust systems and long-term solutions
  • logoFood safety processes, franchise agreements, and disclosure documents

Day in the life

A typical day for a Noodle Box franchisee might include:

  • logoOpening the restaurant and preparing for the day's service
  • logoOverseeing food preparation and quality control
  • logoManaging staff and ensuring excellent customer service
  • logoHandling administrative tasks such as inventory management and financial reporting
  • logoImplementing marketing strategies to drive sales
  • logoClosing the restaurant and planning for the next day

Staffing requirements

  • logoFront of the House (FOH): 1 staff member per shift for every 5-6 tables
  • logoBack of the House (BOH): around 4 staff members per shift for 50-60 customers per hour
  • logoSupporting Staff: 1-2 staff members per shift
  • logoManagement: 1 manager for day-to-day operations
  • logoAdditional Roles: team leaders or shift managers

Location requirements and territory information

  • logoInvestment: $300,000 to $400,000 + GST
  • logoLocation must be suitable for restaurant setup; design, layout, and construction take 3-6 months
  • logoBank guarantee equivalent to 3 months' rent required
  • logo90+ franchise restaurants in Australia
  • logoExpanding internationally, including the USA, Bahrain, and Kuwait
  • logoLooking for expansion in British Columbia, Alberta, and Saskatchewan
  • logoWorks with franchise partners for location and lease negotiation
  • logoProvides support in site acquisition

Financing options available

For detailed information about financing options for a Noodle Box franchise, it is recommended that you reach out to Noodle Box using the "Send Enquiry" function on Hattch.

Franchisee qualifications and experience required

  • logoAmbitious, with a positive attitude
  • logoComfortable in following a franchise system
  • logoA genuine love for great food
  • logoOutstanding communication skills
  • logoA passion for customer service
  • logoAbility to motivate a team
  • logoHigh energy and enthusiasm
  • logoHard worker, team player
  • logoAlways looking to learn

Relevant restaurant, business, or retail experience preferred; strong leadership skills and team-building ability are important. Franchisees must commit to the franchise system and align with Noodle Box values. Access to at least 50% of the purchase price is required, which can be cash or equity. Permanent Australian Residency or Australian Citizenship is necessary

Unique selling propositions and competitive advantages

Noodle Box's unique selling propositions may include:

  • logoCustomized noodle boxes enhance brand recognition and customer experience.
  • logoSpecialized packaging maintains heat and freshness of meals.
  • logoVariety in portion sizes improves customer satisfaction and reduces waste.
  • logoOver 100 locations provide significant competitive scale.
  • logoConsistent quality across locations builds customer trust and loyalty.
  • logoCustom noodle boxes serve as effective marketing tools.
  • logoComprehensive training and support for franchisees ensure high operational standards.
  • logoStrategic plan for organic growth and adaptability in the market.

Challenges and potential risks for franchisees

Potential challenges and risks for Noodle Box franchisees may include:

  • logoCompetition from other Asian fast-casual restaurants
  • logoFluctuating food costs
  • logoChanging consumer preferences
  • logoEconomic downturns affecting discretionary spending
  • logoMaintaining consistent quality across locations

Franchise Overview

Number of Franchises:

75

Number of Franchise Locations:

90

Franchise Partner Type:

Owner Operator

Opportunity Type:

New Franchise

Year Established:

1996

Investment Range:

$200K - $300K

Can you afford this Noodle Box in Sunbury?

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