San Churro Franchise Business for Sale in Ascot, WA 6104
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Frequently Asked Questions about San Churro
Company overview and history
San Churro was founded in 2006 by Giro Maurici and Kelly, inspired by the churros Maurici tasted in Spain. The company has grown significantly since its first store opened in Fitzroy, Melbourne. By 2012, San Churro had expanded to 30 stores with a $30 million turnover. As of 2016, the franchise had 51 stores and over 1,200 staff. Currently, San Churro operates over 50 stores across Australia, with an annual revenue of $653.7 million. The company is known for replicating the traditional Spanish chocolateria experience, offering hand-crafted churros with high-quality chocolate. Since 2010, San Churro has been committed to using Fairtrade certified coffee and tea.
Product/service offerings
Churros (traditional Spanish doughnuts)
Hot and cold chocolate drinks
Coffee and other beverages
Ice cream and gelato
Cakes and other desserts
Image Gallery for San Churro
Target market and industry trends
San Churro primarily targets young adults and families looking for indulgent dessert experiences. The dessert café industry has seen growth in recent years, with increasing consumer interest in unique and Instagram-worthy treats. San Churro has adapted to market trends by offering over 40 vegan-friendly options across their menu, catering to the growing demand for plant-based alternatives.
Ongoing fees (royalties, marketing fees)
Royalty fee: 6% of Gross Revenue
National Advertising & Development Fund: 3% of Gross Revenue
Training and support provided to franchisees
San Churro offers comprehensive training and support to its franchisees, including:
6-week Induction course for Franchise Partners covering churro making and business management
Support Office assistance in staff recruitment and initial training
Ongoing support in training, operations, marketing, finance, and IT
Regular store visits by Business Development Managers
Franchise Development team aid in location selection and lease negotiations
Access to Support Office teams including Finance, Product, Marketing, IT, Learning & Development, HR, and Operations
Day in the life
A typical day for a San Churro franchisee might include:
Opening the store and ensuring all equipment is operational
Overseeing food preparation and quality control
Managing staff rosters and training
Engaging with customers and ensuring high levels of service
Monitoring inventory and placing orders as needed
Reviewing daily sales figures and financial performance
Implementing local marketing initiatives
Closing the store and preparing for the next day
Franchisees should be prepared for hands-on involvement in daily operations, particularly in the early stages of the business.
Staffing requirements
Staffing needs may vary depending on the location and size of the franchise, but typically include:
Store manager
Shift supervisors
Front-of-house staff
Kitchen staff
Location requirements and territory information
San Churro franchises are typically located in:
The ideal store size is 60 – 175sqm with prominent signage and outdoor seating. The new Clásico format targets smaller locations of 60-90 sqm. The design and build process typically takes 12 – 18 weeks after site selection.
Shopping centres
High-street locations
Entertainment precincts
Strips and smaller precincts (for the new Clásico format)
Airports (for the new Clásico format)
Territory exclusivity may be offered, but details should be confirmed with the franchisor.
Financing options available
San Churro offers preferred lending status with ANZ and CFI. Financing options may include savings, borrowing against personal assets, borrowing against plant equipment, cash from sale of existing business or property, or borrowing against the new business. For the most up-to-date information about financing options for a San Churro franchise, it is recommended that you reach out to San Churro using the "Send Enquiry" function on Hattch.
Franchisee qualifications and experience required
Strong business acumen
Passion for customer service
Leadership and team management skills
Financial capability to invest
Previous business or management experience (preferred but not always required)
Unique selling propositions and competitive advantages
Specialisation in Spanish-inspired desserts, particularly churros
High-quality, ethically sourced chocolate
Unique and indulgent menu offerings
Strong brand recognition in the Australian market
Challenges and potential risks for franchisees
Competition in the dessert café market
Seasonal fluctuations in demand
Rising costs of ingredients and labour
Changing consumer preferences and dietary trends
Economic factors affecting discretionary spending
Other San Churro listings near Ascot, WA 6104
Other nearby franchises
Franchise Overview
Number of Franchises:
34
Number of Franchise Locations:
48
Number of Corporate Locations:
6
Franchise Partner Type:
Owner Operator, Investor
Opportunity Type:
New Franchise
Year Established:
2006
Investment Range:
$300K - $500K
Available Locations
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