G.J. Gardner Homes Franchise Business for Sale in Ellenbrook, WA 6069

G.J. Gardner Homes, established in 1983 by Greg Gardner in Queensland, has evolved into a prominent franchise network in the Australian home building industry. As of 2025, the company boasts over 120 franchises across Australia, New Zealand, and the United States, offering a unique blend of personalised local service and the strength of a national brand. The concept marries the efficiency of a large-scale operation with the flexibility of customised home designs, catering to both first-time homebuyers and experienced property owners alike.

• Custom home design and construction
• Diverse range of house plans, updated regularly to reflect current trends
• Knockdown rebuild services
• House and land packages
• Display homes for inspiration
• Fixed-price contracts

G.J. Gardner Homes appeals to a broad demographic, from young families seeking their first home to retirees looking to downsize. Key industry trends include:

• Rising demand for energy-efficient and sustainable home designs
• Increased interest in smart home technology integration
• Growing popularity of open-plan living spaces
• Emphasis on indoor-outdoor flow in home designs
• Trend towards customisation and personalisation in new homes
• Focus on multi-generational living solutions
• Increased demand for home offices and flexible spaces

• Franchise royalty: Typically a percentage of turnover, exact figure to be confirmed with G.J. Gardner Homes
• Marketing contribution: Usually a percentage of turnover for national marketing initiatives
• Technology fee: For access to proprietary software and systems

• Comprehensive initial franchise induction training
• Ongoing operational and business management guidance
• Regular training sessions and workshops
• Access to proprietary construction management and customer relationship software
• Marketing materials and campaign support
• Dedicated franchise support manager
• National buying power for materials and services

A typical day for a G.J. Gardner Homes franchisee might unfold as follows:

• Morning (7:30 AM - 10:00 AM): Begin the day by reviewing ongoing projects, addressing any urgent issues, and coordinating with building supervisors on site visits.
• Late Morning (10:00 AM - 12:30 PM): Meet with potential clients to discuss home designs and quotations. This might include visiting land sites or showcasing display homes.
• Early Afternoon (12:30 PM - 3:00 PM): Handle administrative tasks such as reviewing contracts, managing finances, and coordinating with suppliers and subcontractors.
• Late Afternoon (3:00 PM - 5:30 PM): Conduct team meetings to discuss project progress, address any challenges, and plan upcoming work. This might also include training sessions or performance reviews with staff.
• Evening (5:30 PM - 7:00 PM): Attend networking events or community engagements to promote the business and build relationships with local stakeholders.

Throughout the day, the franchisee balances hands-on involvement in the building projects with strategic management duties. This role requires a blend of technical knowledge, customer service skills, and business acumen to ensure the franchise operates efficiently whilst delivering high-quality homes and a satisfying experience for every client.

A typical G.J. Gardner Homes franchise requires a team of skilled professionals. While specific numbers may vary based on territory size and demand, a standard staffing structure might include:

• 1 franchise owner/manager
• 1-2 sales consultants
• 1-2 building supervisors
• 1 estimator/draftsperson
• 1 office administrator
• Various subcontractors for construction work

Ideal G.J. Gardner Homes franchise locations typically feature:

• A prominent office in a high-traffic area
• Proximity to residential growth corridors
• Adequate parking facilities
• Space for client meetings and plan displays
• Potential for a display home in the territory

Each franchisee is granted an exclusive territory, usually based on local government areas or postcodes, with a typical population of 150,000 to 250,000 people.

For information about financing options for the G.J. Gardner Homes franchise, we recommend reaching out to the franchise using the "Send Enquiry" function on Hattch. They may have partnerships with financial institutions or offer their own financing programmes for qualified candidates.

• Strong business acumen and management skills
• Experience in the building industry (preferred but not always essential)
• Customer service orientation
• Financial capability to meet investment requirements
• Marketing and community engagement skills
• Ability to lead and motivate a team
• Willingness to follow the G.J. Gardner Homes system

• Combination of local expertise with national brand strength
• Flexibility in home designs to suit individual customer needs
• Fixed-price contracts providing certainty for customers
• Strong reputation for quality and customer satisfaction
• Extensive range of pre-designed plans to choose from
• National buying power leading to cost savings
• Proprietary construction management software
• Established relationships with suppliers and subcontractors
• Comprehensive support system for franchisees

• Fluctuations in the housing market and broader economy
• Managing cash flow in a business with long project timelines
• Keeping up with changing building regulations and standards
• Competition from other builders and franchised building companies
• Maintaining consistent quality across all projects
• Adapting to evolving customer preferences and design trends
• Potential supply chain disruptions affecting construction timelines