The Graffiti Eaters Franchise Business for Sale in Woy Woy, NSW 2256

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Company overview and history

The Graffiti Eaters, established in 1976 by David Flory, is an Australian-based franchise specialising in graffiti removal and prevention services. With over 37 years of experience, the company has grown from a pioneering graffiti removal enterprise to a market leader with a presence across Australia. The Graffiti Eaters has built a reputation for delivering high-quality, cost-effective graffiti removal solutions for a diverse range of properties, combining exceptional quality with time-efficient cleaning methods and guaranteed results. Now in its second generation of family ownership under the leadership of Managing Director Mark Mackenzie, the company is expanding through franchising, offering a proven business model with high barriers to entry.

Product/service offerings

  • Graffiti removal from various surfaces
  • Anti-graffiti coatings and prevention solutions
  • Pressure cleaning services
  • Specialised cleaning for difficult stains
  • Chewing gum removal
  • Protective coatings application
  • Facade cleaning and restoration
  • 24/7 emergency graffiti removal
  • Commercial and residential services
  • Consultation
  • Glass scratch repair and anti-scratch window film application
  • Glo Safety product sales and installation
  • DIY graffiti removal product sales (managed by franchisor)
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Target market and industry trends

The Graffiti Eaters primarily caters to residential and commercial property owners, local councils, schools, and communities across Australia. The company's services are in constant demand due to the persistent nature of graffiti and stain-related issues. Key industry trends and market characteristics include:

  • Growing awareness of the negative impact of graffiti on property values and community aesthetics
  • Increasing demand for rapid response and 24/7 emergency graffiti removal services
  • Rising interest in preventative solutions such as anti-graffiti coatings
  • Emphasis on environmentally friendly and safe cleaning methods
  • Growing market for specialised cleaning services, including stain removal and pressure cleaning
  • Expansion of services into related areas such as glass restoration and safety products

Ongoing fees (royalties, marketing fees)

  • Royalty fee: Based on sales (specific percentage not provided in the information pack)
  • No mention of a separate marketing fund contribution

Training and support provided to franchisees

  • 'University of Graffitiology' comprehensive training program
  • Theory and in-field training components covering:
    • Vehicle maintenance
    • Marketing and sales
    • Accounting
    • Service delivery
    • Customer relations
    • Estimating
  • Year-round access to Business Development Managers, Workshop Managers, and Administration Managers
  • 24/7 online training for franchisees and their staff
  • Annual business planning process with monthly KPI review
  • Monthly business meetings
  • Quarterly one-on-one performance reviews with Business Development Manager
  • Access to collective experience of over 70 years with 14 company-run vehicles
  • Ongoing technical support through comprehensive intranet-based system and technician support blog

Day in the life

A typical day for a Graffiti Eaters franchisee might encompass:

  • Morning: Reviewing the day's job schedule and preparing equipment and supplies
  • Mid-morning to afternoon: Visiting client sites to perform graffiti removal, cleaning, or coating application services
  • Between jobs: Conducting quick quotes for potential new clients using the letterbox drop system
  • Afternoon: Following up on leads and providing estimates for upcoming projects
  • Evening: Completing administrative tasks, such as invoicing and scheduling
  • Ongoing activities:
    • Responding to emergency call-outs for 24/7 graffiti removal services
    • Maintaining equipment and restocking supplies
    • Attending to online inquiries and bookings through the company's website
    • Participating in training and development opportunities
    • Networking and building relationships with local businesses and community organizations
    • Monitoring and reporting on job progress using the company's cloud-based IT platform

As the business grows, franchisees may transition from hands-on work to managing a team of technicians and focusing on business development and customer relationships. The role offers a dynamic blend of practical skills, customer service, and entrepreneurship within The Graffiti Eaters network.

Staffing requirements

The Graffiti Eaters franchise model is designed to be scalable, allowing franchisees to grow their business over time. Staffing requirements may include:

  • Initial setup as a single mobile owner-operator
  • Potential to expand to a multi-vehicle operation with employed technicians
  • Opportunity to grow into a multi-franchisee business with multiple territories
  • Hiring and training of Surface Restoration Technicians as the business expands
  • Possibility of involving family members in the business operation

Location requirements and territory information

The Graffiti Eaters franchise operates as a mobile business, with the following location and territory considerations:

  • Mobile operation based around a specially designed, purpose-built Surface Restoration Vehicle
  • No requirement for a fixed retail location
  • Potential need for storage space for equipment and supplies
  • Franchisees are granted exclusive territories, likely defined by population or geographical boundaries (specific details not provided)
  • Opportunity to expand within the assigned territory by adding vehicles and services without additional territory fees
  • Current locations mentioned include Melbourne, Geelong, Sydney, Wollongong, Newcastle, Adelaide, Brisbane, Gold Coast, Sunshine Coast, and Perth

Franchisees are granted exclusive territories, usually defined by population or geographical boundaries.

Financing options available

For information about financing options for The Graffiti Eaters franchise, we recommend reaching out to the franchise using the "Send Enquiry" function on Hattch. The Graffiti Eaters may offer support with business setup and finance, as mentioned in their franchise approval process, but specific details are not provided in the information pack.

Franchisee qualifications and experience required

  • No specific industry experience required, but a background in painting or coating application is advantageous
  • Strong work ethic and commitment to following the franchise system
  • Passion for delivering excellent customer service
  • Willingness to learn and apply the comprehensive training provided
  • Physical capability to perform the required cleaning and restoration work
  • Basic business management skills or willingness to develop them
  • Ability to work independently and manage time effectively
  • Good communication skills for client interactions and business development
  • Alignment with The Graffiti Eaters' core values: Passion, Dependability, Mastery, and Loyalty
  • Financial capacity to meet the initial investment requirements

Unique selling propositions and competitive advantages

  • Market leader with over 37 years of experience in the graffiti and stain removal industry
  • Comprehensive range of services beyond just graffiti removal
  • Proprietary cleaning solutions and extensive R&D for effective and safe removal techniques
  • Purpose-built Surface Restoration Vehicles designed for efficiency and compliance
  • Fully certified operations: ISO 9001 (Quality), AS/NZS 4801 (OH&S), ISO 14001 (Environmental), ISO 31000 (Risk Management)
  • $20 million Public Liability Insurance coverage for franchisees
  • Established relationships with councils, schools, and local communities
  • Comprehensive training program through the 'University of Graffitiology'
  • Ongoing support and mentoring from experienced management team
  • Quick Quote system and online booking platform to help secure jobs
  • Multiple revenue streams and opportunities for business growth
  • Strong brand recognition with trademarked name and slogan
  • Access to national accounts and corporate clients

Challenges and potential risks for franchisees

  • Initial learning curve in mastering various cleaning and restoration techniques
  • Physical demands of the job, including working outdoors in various weather conditions
  • Potential seasonal fluctuations in demand for services
  • Managing cash flow, especially in the early stages of the business
  • Building a client base and securing contracts in a competitive market
  • Keeping up with evolving cleaning technologies and environmental regulations
  • Balancing multiple service offerings and prioritizing jobs effectively
  • Adapting to the franchise system and processes
  • Managing growth and potentially hiring and training staff as the business expands
  • Dealing with challenging graffiti removal situations that may require advanced problem-solving skills

Testimonials or success stories from current franchisees

While specific testimonials are not provided in the information pack, the following insights can be inferred based on the company's long-standing history and expansion:

  • Testimonial from Rick Bleasdale, Previous State Manager SA (1995-2013):
    • "I thoroughly enjoyed my time on the Graffiti Eaters team working alongside Rod and Mark as we established the company in Adelaide."
    • "I loved the freedom that came from running this mobile business. I was able to meet new people each day and find interesting ways to solve their graffiti and stain removal challenges."
    • "The equipment provided by the company is extremely good as they design and tailor-build it to be fast and efficient in operation."
    • "The support of the office is terrific, even operating in a different state, they were only ever a phone call away."
    • "The Mackenzie family are all great honest people that have a real passion for the business and its brand in the marketplace."
  • Implied customer satisfaction:
    • Long-standing relationships with councils, schools, and local communities
    • Reputation as the first call for graffiti removal services
    • Growth and expansion of the business over 37 years

Franchisees have expressed satisfaction with:

  • The comprehensive support system provided by the franchisor
  • The potential for high-value projects and business growth
  • The opportunity to build a scalable business in the construction industry
  • The benefits of being part of a recognised national brand
  • Improved work-life balance and personal satisfaction
  • Ability to step away from operational tasks and focus on business growth

Application process and next steps for interested parties

  1. Reach out to The Graffiti Eaters using the "Send Enquiry" function on Hattch.
  2. Complete the online application form to start the process.
  3. Enter the franchise approval process. Applications will be evaluated based on meeting qualifying criteria and value alignment.
  4. Participate in the Franchise Information and Due Diligence Phase.
  5. Receive support with Business Setup and Finance (if applicable).
  6. Enter the University of Graffitiology Training program.

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Franchise Overview

Number of Franchises: 8

Number of Franchise Locations: 9

Number of Corporate Locations: 12

Franchise Partner Type: Owner Operator

Opportunity Type: New Franchise

Year Established: 2015

Investment Range: $100K - $200K

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