WheelChangeU Franchise Business for Sale in Gosford, NSW 2250

The Opportunity

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Company overview and history

Wheel Change U, founded in 2015 by automotive enthusiast Sarah Thompson, is an Australian-based franchise specialising in mobile tyre fitting and automotive maintenance services. From its modest beginnings with a single van in Sydney, the company has experienced remarkable growth, now boasting over 100 mobile units across Australia's major cities and regional areas. In 2020, Wheel Change U expanded its services to include basic vehicle diagnostics and minor repairs, further solidifying its position in the Australian automotive care market.

Product/service offerings

  • logoMobile tyre fitting and replacement
  • logoWheel balancing and alignment
  • logoBasic vehicle diagnostics
  • logoMinor automotive repairs
  • logoEmergency roadside assistance
  • logoSeasonal tyre changes
  • logoFleet servicing for businesses
  • logoTyre pressure monitoring system (TPMS) services
  • logoEco-friendly tyre disposal
  • logoMobile car battery replacement

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Target market and industry trends

Wheel Change U primarily caters to vehicle owners aged 25 to 65, focusing on both individual consumers and business fleets across Australia. Key industry trends include:

  • logoGrowing demand for convenient, mobile automotive services in urban and rural areas
  • logoIncreasing adoption of electric and hybrid vehicles in the Australian market
  • logoRising emphasis on environmentally friendly practices in the automotive industry
  • logoIntegration of digital technologies for booking and service management
  • logoShift towards preventative maintenance to reduce overall vehicle costs
  • logoExpansion of services to cater to the gig economy and ride-sharing platforms popular in Australian cities

Ongoing fees (royalties, marketing fees)

  • logoManagement fee: 7-9% of revenue
  • logoMarketing fund contribution: 1-2% of revenue

Training and support provided to franchisees

  • logoComprehensive initial training programme (2-3 weeks) at the Australian headquarters
  • logoOngoing technical and operational support tailored to the Australian market
  • logoMarketing and customer acquisition assistance specific to local regions
  • logoProprietary booking and management software optimised for Australian operations
  • logoRegular skill enhancement workshops focusing on Australian vehicle standards
  • logoAccess to a network of preferred suppliers within Australia
  • logoBusiness development coaching aligned with Australian business practices

Day in the life

A typical day for a Wheel Change U franchisee in Australia might include:

  • logoMorning: Reviewing the day's appointments and planning the most efficient route across the Australian suburban or rural landscape.
  • logoMid-morning to afternoon: Travelling to customers' locations to perform tyre fittings, wheel alignments, and other services, adapting to Australia's diverse weather conditions.
  • logoThroughout the day: Responding to emergency call-outs and managing the booking system, which may involve long drives in less populated areas.
  • logoEvening: Restocking supplies, performing van maintenance, and planning for the next day, considering Australia's unique automotive needs.
  • logoWeekly: Analysing performance metrics and adjusting marketing strategies to suit the local Australian market.
  • logoMonthly: Attending virtual franchise network meetings with other Australian franchisees and participating in ongoing training sessions focused on Australian automotive trends.

The role offers a dynamic blend of hands-on automotive work, customer interaction, and business management, providing a rewarding career for those passionate about delivering top-notch mobile automotive services across Australia's diverse landscapes and communities.

Staffing requirements

Franchisees typically operate as owner-operators initially, with the potential to expand. Staffing needs in the Australian context include:

  • logoQualified mobile tyre fitters (as the business grows)
  • logoPart-time administrative support for booking and customer service
  • logoPotential for 2-3 mobile units per territory, each requiring a skilled technician familiar with Australian road conditions and vehicle types

Location requirements and territory information

Wheel Change U franchises in Australia operate as mobile businesses, eliminating the need for a fixed location. However, considerations include:

  • logoSecure parking for the mobile unit(s) compliant with local council regulations
  • logoSmall storage facility for inventory (optional)
  • logoHome office space for administrative tasks

Franchisees are granted exclusive territories, typically covering a population of 100,000 to 150,000 people in Australian metropolitan areas, with larger territories in regional locations.

Financing options available

For information about financing options for the Wheel Change U franchise in Australia, we recommend reaching out to the franchise using the "Send Enquiry" function on Hattch. They may have partnerships with Australian financial institutions or offer their own financing programmes for qualified candidates.

Franchisee qualifications and experience required

  • logoPassion for automotive care and customer service
  • logoStrong business acumen and management skills
  • logoSales and marketing aptitude suited to the Australian market
  • logoFinancial capability to meet investment requirements
  • logoTechnical skills in automotive maintenance (preferred but not mandatory)
  • logoValid Australian driving licence and clean driving record
  • logoExcellent communication and problem-solving abilities
  • logoUnderstanding of Australian automotive industry standards and regulations

Unique selling propositions and competitive advantages

  • logoConvenience of mobile service, bringing the garage to the customer across Australia's vast landscape
  • logoTransparent pricing and no hidden fees, appealing to cost-conscious Australian consumers
  • logoUse of advanced diagnostic technology for accurate and efficient service
  • logoEnvironmentally conscious practices, including proper tyre disposal aligned with Australian regulations
  • logoRapid response times for emergency services, crucial in Australia's diverse climate conditions
  • logoComprehensive service offering beyond just tyre fitting, catering to the needs of Australian vehicle owners
  • logoStrong brand recognition in the mobile automotive care sector within Australia
  • logoInnovative booking app with real-time technician tracking, suited to tech-savvy Australian customers

Challenges and potential risks for franchisees

  • logoSeasonal fluctuations in demand, particularly for tyre changes due to Australia's varied climate zones
  • logoCompetition from traditional garages and other mobile services in the Australian market
  • logoManaging inventory levels in a mobile business model across Australia's vast distances
  • logoKeeping up with rapidly evolving automotive technologies in the Australian vehicle fleet
  • logoMaintaining high service standards across all mobile units in diverse Australian environments
  • logoNavigating varying local regulations for mobile businesses across different Australian states and territories
  • logoBalancing emergency call-outs with scheduled appointments in Australia's often unpredictable weather conditions

Franchise Overview

Number of Franchises:

7

Number of Franchise Locations:

7

Number of Corporate Locations:

2

Franchise Partner Type:

Owner Operator

Opportunity Type:

New Franchise

Year Established:

2011

Investment Range:

$100K - $200K

Can you afford this WheelChangeU in Gosford?

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