Basketball Star Academy Franchise Business for Sale in Merrylands, NSW 2160

Basketball Star Academy is a franchise opportunity in Australia focused on basketball training and development for children aged 5 to 16. Key points:

• Part of The AllStars Academy (TAA) franchise with multiple revenue streams
• Established in 2006, with over 17 years of successful operation
• Award-winning booking system and expert coaching
• Member of the Franchise Council of Australia

• Weekly clinics
• Elite Squad Training
• Holiday camps
• Birthday parties
• One-on-one training
• School incursions
• Player pathway opportunities
• Virtual training platform

Market Analysis

Basketball Star Academy operates in the youth sports education and training sector, which has shown consistent growth since 2019. The franchise targets primary and secondary school-aged children between 5-18 years, with a particular focus on developing fundamental basketball skills. The business model caters to both casual participants and aspiring competitive players.

Trends

The mobile coaching model has gained significant traction in the Australian market, particularly following increased demand for flexible training options since 2019. Basketball participation rates continue to grow across Australia, with school-based programs and after-school activities showing particular strength. The franchise's mobile structure aligns with modern parents' preference for convenient, location-flexible training options.

Opportunities

The franchise system has demonstrated potential for growth with 4 operational sites established since 2019, including both corporate and franchise locations. The $100,000 - $200,000 investment range positions the franchise in the accessible mid-tier market for owner-operators and investors. The mobile nature of the business allows franchisees to service multiple areas without the overhead costs of permanent facilities.

• Management Fee: 10% or $3,750 per quarter (capped at $25,000)
• Group Marketing Contribution: $700 per quarter
• National Conference Fee: $325 per quarter
• Tech Systems & Platforms incl G-Suite: $845 per quarter
• Payment Gateway & Credit Card Bank Fees: 4%

• One week management training followed by continuous operational and marketing guidance
• Training modules include business setup, operations, marketing, site selection, launch, sales, HR, coaching curriculum, and on-the-field training
• Ongoing support programs: Flying Start, Growth Turbo Boost, and MOTIV-8
• Access to mid and end of year conferences
• Marketing assets and a dedicated Franchise Support team
• Industry-leading systems, including an award-winning booking platform

A typical day for a Basketball Star Academy franchisee might include:

• Morning: Review schedules, prepare training plans, and set up equipment for the day's sessions
• Mid-morning to afternoon: Conduct coaching sessions, oversee staff, and interact with parents and players
• Late afternoon to evening: Manage administrative tasks, respond to inquiries, and plan marketing activities
• Throughout the day: Ensure high-quality coaching delivery, maintain facilities, and address any operational issues
• Regularly: Implement local marketing strategies, network with schools and sports clubs, and stay updated on basketball trends and techniques

Franchisees are expected to be hands-on in the business, especially during the first 12 months, to ensure smooth operations and maintain Basketball Star Academy's high standards of coaching and customer service.

• Franchise Owner: Full-time involvement, especially during the first 12 months
• Coaches: Qualified basketball coaches to deliver the program (number may vary based on enrolment)
• Administrative Support: Staff to handle bookings, customer inquiries, and day-to-day operations
• Marketing Personnel: To implement local marketing strategies and community outreach

• Exclusive and postcode segmented territories
• Operates in various locations including Victoria, New South Wales, Queensland, South Australia, Western Australia, and Australian Capital Territory

Specific financing options are not provided in the franchise information pack. It is recommended that interested parties reach out to Basketball Star Academy using the 'Send Enquiry' function on Hattch to inquire about any financing assistance or partnerships they may offer to prospective franchisees.

• No prior experience in basketball coaching is required, as comprehensive training is provided
• Strong ability to build relationships
• Confidence and passion for working with kids
• Strong work ethic
• Business acumen and management skills
• Ability to follow the franchise system and guidelines

Market Position

Basketball Star Academy has established itself as a mobile basketball coaching service since 2019, offering a unique approach to skills development. Our business model eliminates the overhead costs associated with permanent facilities, allowing franchisees to operate with greater flexibility and reduced initial investment compared to traditional sports centres.

Operational Advantages

The academy's owner-operator model provides franchisees with direct control over their business operations and client relationships. Our mobile coaching format enables franchisees to service multiple locations and demographics within their territory, maximising market reach with a single investment ranging from $100,000 to $200,000.

Growth Strategy

With 4 locations across Australia, including 1 corporate and 3 franchise sites established since 2019, Basketball Star Academy demonstrates a measured approach to network expansion. The franchise system supports both hands-on owner-operators and investors, providing multiple pathways to business ownership while maintaining consistent service delivery standards.

Market Competition and Establishment

Operating in the competitive youth sports education sector requires franchisees to establish a strong presence in their local market. As a relatively new franchise system established in 2019, Basketball Star Academy is still building brand recognition across Australia. New franchisees may need to invest additional time and resources in local marketing efforts to build awareness.

Operational Considerations

Managing a mobile coaching business presents unique logistical challenges including venue arrangements and equipment transportation. Franchisees must develop and maintain relationships with multiple facilities while coordinating schedules across different locations. The initial investment of $100,000 - $200,000 requires careful financial planning and management to ensure sustainable operations.

Growth and Development

As a young franchise network with 4 total locations, franchisees should be prepared to contribute to the ongoing development of systems and processes. While the mobile business model offers flexibility, it also requires franchisees to be highly organised and self-motivated in building their client base. Success depends on maintaining consistent service quality across multiple venues and programme types.