Burn Theory is a boutique fitness franchise that has made significant strides in the Australian fitness industry:

• Founded in 2016 by Hannah McDonald in Tasmania
• Started with the goal of creating a space that met the needs and lifestyles of busy real-world women
• Expanded to a second location within six months due to high demand
• Aims to expand across Australia with women-run and operated studios

• Provision of a detailed operations manual and training
• Advice and assistance with fit-out and set-up, including equipment purchase and supplies
• Software provided and set up to start running your business right away, along with training in all systems
• Best and highly innovative business practices with a laser-focus on client experience, revenue and profitability
• Detailed training to teach the BurnTheory method and to manage and run a thriving business
• Ongoing training for new staff and owner training as your business expands
• Support from the initial agreement through to guidance for location, lease agreement, construction and design, marketing and launch coordination

While specific daily routines may vary, a typical day for a Burn Theory franchisee might include:

• Early morning: Opening the studio and preparing for early classes
• Morning to afternoon: Overseeing classes, interacting with members, and ensuring high-quality service delivery
• Mid-day: Administrative tasks, such as membership management and financial oversight
• Afternoon to evening: Managing additional classes, community events, or workshops
• Throughout the day: Maintaining studio cleanliness and equipment, addressing member inquiries, and managing staff
• Regularly: Implementing marketing strategies, planning community events, and staying updated on fitness and wellness trends

Franchisees are expected to be hands-on in the business, especially during the initial stages, to ensure smooth operations and maintain the Burn Theory brand standards while fostering a supportive community for real-world women.

• A passion for fitness, wellness and health
• Self-motivated with high personal accountability
• Ability to follow processes in a set operational environment
• Highly developed leadership, communication and customer service skills

Prior fitness industry experience may be beneficial but is not explicitly stated as a requirement.