Kelly Sports Franchise Business for Sale in Hackham, SA 5163
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Frequently Asked Questions about Kelly Sports
Company overview and history
Kelly Sports, established in 1994 in New Zealand, has evolved into a premier provider of children's sports and activity programmes. With a mission to encourage active lifestyles from an early age, Kelly Sports has expanded its reach across multiple countries, offering franchise opportunities to passionate individuals keen on making a positive impact in their communities. The company has been operating in Australia for over 25 years, with more than 1.5 million Australian children participating in their sporting clinics and programs since launch.
Product/service offerings
Before and after-school sports programmes
Holiday sports camps
In-school physical education support
Birthday party packages
Preschool motor skills development classes
Community sports events and tournaments
Customised sports programmes for schools and community groups
Curriculum programs
Programs for special needs children
Specialist coaching
Leagues
Coaching school teams
Government funded programs (e.g., Sporting Schools Program)
Officiating school sport
Weekend sports
NDIS programs
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Target market and industry trends
Kelly Sports primarily caters to children aged 3-13 and their parents, as well as schools and community organisations. Key industry trends include:
Growing emphasis on childhood physical activity to combat sedentary lifestyles
Increased demand for structured after-school activities
Rising awareness of the importance of early motor skills development
Integration of technology in sports coaching and activity tracking
Focus on inclusive sports programmes catering to diverse abilities
Ongoing fees (royalties, marketing fees)
Royalty fee: Based on income
Marketing contribution: 2% of turnover for brand promotion
Training and support provided to franchisees
Comprehensive initial training programme (10 days)
Ongoing coaching and mentoring from experienced franchisees
Regular workshops, monthly conference calls, and professional development days
Access to proprietary curriculum and programme materials
Marketing support and localised advertising assistance
Continuous professional development opportunities
IT systems and software for programme management and customer relations
Access to training resources via Google Drive
Senior First Aid training (including Asthma and Anaphylactic Treatment)
Day in the life
A typical day for a Kelly Sports franchisee might include:
Morning: Preparing equipment and reviewing lesson plans for the day's activities.
Mid-morning to afternoon: Delivering in-school PE support or preschool motor skills classes.
After-school hours: Running after-school sports programmes at various locations.
Evening: Administrative tasks such as programme planning, staff scheduling, and parent communication.
Weekly: Coach training and development, marketing activities, and financial review.
Monthly: Meeting with school principals to discuss programme performance and future collaborations.
Seasonally: Organising and running holiday camps and community sports events.
The role offers a dynamic blend of hands-on coaching, business management, and community engagement.
Staffing requirements
Kelly Sports franchises can operate under two models:
Own Coach Model:
1 franchise owner/operator (actively involved in programme delivery)
Full-time commitment (approximately 38 hours per week)
15 to 23 hours of coaching on a weekly basis
Managed Coaches Model:
1 franchise owner/manager
1 full-time coach
3 part-time coaches
Additional casual coaches as needed
Location requirements and territory information
Kelly Sports franchises are home-based businesses, eliminating the need for a physical storefront. Key location considerations include:
Proximity to schools and community centres
Access to suitable indoor and outdoor facilities for programme delivery
Population density of families with school-aged children
Franchisees are granted territories based on school zones or geographic boundaries. A typical territory may include 100 schools and kindergartens, with approximately 18,250 children in the zone.
Financing options available
For information about financing options for the Kelly Sports franchise, we recommend reaching out to the franchise using the "Send Enquiry" function on Hattch. They may have partnerships with financial institutions or offer their own financing programmes for qualified candidates.
Franchisee qualifications and experience required
Passion for children's sports and physical education
Strong communication and interpersonal skills
Basic business management capabilities
Ability to build relationships with schools and community organisations
Sports coaching experience (preferred but not mandatory)
Working with Children Check or equivalent
First Aid certification
Unique selling propositions and competitive advantages
Established brand with over 25 years of experience in children's sports programmes
Comprehensive curriculum developed by sports and education professionals
Flexible business model adaptable to various community needs
Low overhead costs due to home-based operation
Strong relationships with schools and community organisations
Continuous programme innovation to meet changing market demands
Positive impact on children's health and well-being
Extensive network of partnerships with sports organisations, government bodies, and educational institutions
Challenges and potential risks for franchisees
Seasonal fluctuations in demand, particularly during school holidays
Dependence on relationships with schools and access to facilities
Increasing competition from other after-school activity providers
Regulatory changes affecting child safety and sports coaching requirements
Economic downturns impacting discretionary spending on children's activities
Potential liability issues related to children's safety during sports activities
Challenges in staff retention due to the part-time nature of coaching roles
Other nearby franchises
Franchise Overview
Number of Franchises:
11
Number of Franchise Locations:
35
Number of Corporate Locations:
80
Franchise Partner Type:
Owner Operator
Opportunity Type:
New Franchise
Year Established:
1994
Investment Range:
$25K - $50K
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