Kelly Sports Franchise Business for Sale in Bondi Beach, NSW 2026

Kelly Sports, established in 1994 in New Zealand, has evolved into a premier provider of children's sports and activity programmes. With a mission to encourage active lifestyles from an early age, Kelly Sports has expanded its reach across multiple countries, offering franchise opportunities to passionate individuals keen on making a positive impact in their communities. The company has been operating in Australia for over 25 years, with more than 1.5 million Australian children participating in their sporting clinics and programs since launch.

• Before and after-school sports programmes
• Holiday sports camps
• In-school physical education support
• Birthday party packages
• Preschool motor skills development classes
• Community sports events and tournaments
• Customised sports programmes for schools and community groups
• Curriculum programs
• Programs for special needs children
• Specialist coaching
• Leagues
• Coaching school teams
• Government funded programs (e.g., Sporting Schools Program)
• Officiating school sport
• Weekend sports
• NDIS programs

Kelly Sports primarily caters to children aged 3-13 and their parents, as well as schools and community organisations. Key industry trends include:

• Growing emphasis on childhood physical activity to combat sedentary lifestyles
• Increased demand for structured after-school activities
• Rising awareness of the importance of early motor skills development
• Integration of technology in sports coaching and activity tracking
• Focus on inclusive sports programmes catering to diverse abilities

• Royalty fee: Based on income
• Marketing contribution: 2% of turnover for brand promotion

• Comprehensive initial training programme (10 days)
• Ongoing coaching and mentoring from experienced franchisees
• Regular workshops, monthly conference calls, and professional development days
• Access to proprietary curriculum and programme materials
• Marketing support and localised advertising assistance
• Continuous professional development opportunities
• IT systems and software for programme management and customer relations
• Access to training resources via Google Drive
• Senior First Aid training (including Asthma and Anaphylactic Treatment)

A typical day for a Kelly Sports franchisee might include:

• Morning: Preparing equipment and reviewing lesson plans for the day's activities.
• Mid-morning to afternoon: Delivering in-school PE support or preschool motor skills classes.
• After-school hours: Running after-school sports programmes at various locations.
• Evening: Administrative tasks such as programme planning, staff scheduling, and parent communication.
• Weekly: Coach training and development, marketing activities, and financial review.
• Monthly: Meeting with school principals to discuss programme performance and future collaborations.
• Seasonally: Organising and running holiday camps and community sports events.

The role offers a dynamic blend of hands-on coaching, business management, and community engagement.

Kelly Sports franchises can operate under two models:

Own Coach Model:

• 1 franchise owner/operator (actively involved in programme delivery)
• Full-time commitment (approximately 38 hours per week)
• 15 to 23 hours of coaching on a weekly basis

Managed Coaches Model:

• 1 franchise owner/manager
• 1 full-time coach
• 3 part-time coaches
• Additional casual coaches as needed

Kelly Sports franchises are home-based businesses, eliminating the need for a physical storefront. Key location considerations include:

• Proximity to schools and community centres
• Access to suitable indoor and outdoor facilities for programme delivery
• Population density of families with school-aged children

Franchisees are granted territories based on school zones or geographic boundaries. A typical territory may include 100 schools and kindergartens, with approximately 18,250 children in the zone.

For information about financing options for the Kelly Sports franchise, we recommend reaching out to the franchise using the "Send Enquiry" function on Hattch. They may have partnerships with financial institutions or offer their own financing programmes for qualified candidates.

• Passion for children's sports and physical education
• Strong communication and interpersonal skills
• Basic business management capabilities
• Ability to build relationships with schools and community organisations
• Sports coaching experience (preferred but not mandatory)
• Working with Children Check or equivalent
• First Aid certification

• Established brand with over 25 years of experience in children's sports programmes
• Comprehensive curriculum developed by sports and education professionals
• Flexible business model adaptable to various community needs
• Low overhead costs due to home-based operation
• Strong relationships with schools and community organisations
• Continuous programme innovation to meet changing market demands
• Positive impact on children's health and well-being
• Extensive network of partnerships with sports organisations, government bodies, and educational institutions

• Seasonal fluctuations in demand, particularly during school holidays
• Dependence on relationships with schools and access to facilities
• Increasing competition from other after-school activity providers
• Regulatory changes affecting child safety and sports coaching requirements
• Economic downturns impacting discretionary spending on children's activities
• Potential liability issues related to children's safety during sports activities
• Challenges in staff retention due to the part-time nature of coaching roles