Kelly Sports Franchise Business for Sale in Mornington, VIC 3931
The Opportunity
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Company overview and history
Kelly Sports, established in 1994 in New Zealand, has evolved into a premier provider of children's sports and activity programmes. With a mission to encourage active lifestyles from an early age, Kelly Sports has expanded its reach across multiple countries, offering franchise opportunities to passionate individuals keen on making a positive impact in their communities. The company has been operating in Australia for over 25 years, with more than 1.5 million Australian children participating in their sporting clinics and programs since launch.
Product/service offerings
- Before and after-school sports programmes
- Holiday sports camps
- In-school physical education support
- Birthday party packages
- Preschool motor skills development classes
- Community sports events and tournaments
- Customised sports programmes for schools and community groups
- Curriculum programs
- Programs for special needs children
- Specialist coaching
- Leagues
- Coaching school teams
- Government funded programs (e.g., Sporting Schools Program)
- Officiating school sport
- Weekend sports
- NDIS programs
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Target market and industry trends
Kelly Sports primarily caters to children aged 3-13 and their parents, as well as schools and community organisations. Key industry trends include:
- Growing emphasis on childhood physical activity to combat sedentary lifestyles
- Increased demand for structured after-school activities
- Rising awareness of the importance of early motor skills development
- Integration of technology in sports coaching and activity tracking
- Focus on inclusive sports programmes catering to diverse abilities
Ongoing fees (royalties, marketing fees)
- Royalty fee: Based on income
- Marketing contribution: 2% of turnover for brand promotion
Training and support provided to franchisees
- Comprehensive initial training programme (10 days)
- Ongoing coaching and mentoring from experienced franchisees
- Regular workshops, monthly conference calls, and professional development days
- Access to proprietary curriculum and programme materials
- Marketing support and localised advertising assistance
- Continuous professional development opportunities
- IT systems and software for programme management and customer relations
- Access to training resources via Google Drive
- Senior First Aid training (including Asthma and Anaphylactic Treatment)
Day in the life
A typical day for a Kelly Sports franchisee might include:
- Morning: Preparing equipment and reviewing lesson plans for the day's activities.
- Mid-morning to afternoon: Delivering in-school PE support or preschool motor skills classes.
- After-school hours: Running after-school sports programmes at various locations.
- Evening: Administrative tasks such as programme planning, staff scheduling, and parent communication.
- Weekly: Coach training and development, marketing activities, and financial review.
- Monthly: Meeting with school principals to discuss programme performance and future collaborations.
- Seasonally: Organising and running holiday camps and community sports events.
The role offers a dynamic blend of hands-on coaching, business management, and community engagement.
Staffing requirements
Kelly Sports franchises can operate under two models:
Own Coach Model:
- 1 franchise owner/operator (actively involved in programme delivery)
- Full-time commitment (approximately 38 hours per week)
- 15 to 23 hours of coaching on a weekly basis
Managed Coaches Model:
- 1 franchise owner/manager
- 1 full-time coach
- 3 part-time coaches
- Additional casual coaches as needed
Location requirements and territory information
Kelly Sports franchises are home-based businesses, eliminating the need for a physical storefront. Key location considerations include:
- Proximity to schools and community centres
- Access to suitable indoor and outdoor facilities for programme delivery
- Population density of families with school-aged children
Franchisees are granted territories based on school zones or geographic boundaries. A typical territory may include 100 schools and kindergartens, with approximately 18,250 children in the zone.
Financing options available
For information about financing options for the Kelly Sports franchise, we recommend reaching out to the franchise using the "Send Enquiry" function on Hattch. They may have partnerships with financial institutions or offer their own financing programmes for qualified candidates.
Franchisee qualifications and experience required
- Passion for children's sports and physical education
- Strong communication and interpersonal skills
- Basic business management capabilities
- Ability to build relationships with schools and community organisations
- Sports coaching experience (preferred but not mandatory)
- Working with Children Check or equivalent
- First Aid certification
Unique selling propositions and competitive advantages
- Established brand with over 25 years of experience in children's sports programmes
- Comprehensive curriculum developed by sports and education professionals
- Flexible business model adaptable to various community needs
- Low overhead costs due to home-based operation
- Strong relationships with schools and community organisations
- Continuous programme innovation to meet changing market demands
- Positive impact on children's health and well-being
- Extensive network of partnerships with sports organisations, government bodies, and educational institutions
Challenges and potential risks for franchisees
- Seasonal fluctuations in demand, particularly during school holidays
- Dependence on relationships with schools and access to facilities
- Increasing competition from other after-school activity providers
- Regulatory changes affecting child safety and sports coaching requirements
- Economic downturns impacting discretionary spending on children's activities
- Potential liability issues related to children's safety during sports activities
- Challenges in staff retention due to the part-time nature of coaching roles
Application process and next steps for interested parties
- Reach out to Kelly Sports using the "Send Enquiry" function on Hattch.
- Complete the initial franchise application form provided by Kelly Sports.
- Participate in an introductory call with a franchise development representative.
- Attend a discovery day to learn more about the Kelly Sports system and meet the support team.
- Review the Franchise Disclosure Document and territory options.
- Conduct due diligence and speak with existing franchisees.
- Secure financing and sign the franchise agreement.
- Complete the comprehensive training programme and prepare for launch.
Other Kelly Sports listings near Mornington, VIC 3931
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Franchise Overview
Number of Franchises:
11
Number of Franchise Locations:
35
Number of Corporate Locations:
80
Franchise Partner Type:
Owner Operator
Opportunity Type:
Franchise Resale
Year Established:
1994
Investment Range:
$25K - $50K
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Brand Name
Hattch Score Summary
Assessment Completed:
2024-01-01
Culture determines the environment, strategies and practices that inspire and engage employees and you as a franchisee to perform optimally and is important to wider company morale and maintaining good relationships.
Great performance happens when cultural attributes are closely aligned with and support both the franchisor’s and franchisee’s goals. A culture that is congruent and clearly communicated provides endless benefits to everyone in the franchise organisation including greater effectiveness and brand equity.
A company that shares your cultural preferences will prove more compatible and help you reach your performance potential.
Matching your core values with a franchise's core values creates compatibility and harmony. Having shared values provides a solid foundation for a long-term business relationship.
Like-minded people have a basis for understanding, communicating and exercising judgment. Values alignment builds strong brand recognition.
Our research and that of others, show that there is a strong link between financial performance and values alignment. When the values of an organisation are in alignment with the aspirational values of you as a franchisee, the result is high performance.
For greatest satisfaction and effectiveness, you should seek a work or business environment consistent with your natural working tendencies.
Work Style translates into how you will delegate, direct, motivate, manage, evaluate and resolve day-to-day business situations.
Work Style is particularly important for you as a franchisee, as you will be held responsible for aligning your business with the pace, priorities and direction the franchise outlines for the system.
Stages of Growth are determined by a company's managerial style, organisational structure, formal systems, major strategic goals and founder/owner involvement.
As a franchise organisation grows, the systems and procedures will adapt to support an evolving business model, the needs of the franchisees and to satisfy end-user demands.
Within each stage of business, your skills and goals as a franchisee need to complement a franchisor's plans and market expansion strategies. A franchisee that is in-step with the franchise organisation's Stage of Growth will prove more compatible and likely perform better.
Your business skills and competencies are important. More important however, is how those competencies complement those a franchise is looking for to achieve high performance.
Having complementary skills and competencies provides a framework for forming collaborations between you and a franchisor. It reduces redundancy, makes wiser use of resources, provides points of correspondence and thus leads to greater value, compatibility and performance.
