Acai Brothers Franchise Business for Sale in Prahran, VIC 3181

The Opportunity

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Company overview and history

  • Founded in 2014 by Ben Day and Sam Carson in Melbourne.
  • Specialises in acai bowls, smoothies, juices, and healthy food options.
  • Over 20 locations across Australia; transitioned from licensing to full franchise model.
  • Mission: provide healthy fast food alternatives; values include community support and promoting a healthier lifestyle.
  • Robust franchising system with comprehensive training programmes.
  • Planning international expansion, particularly in Asia (Singapore, Hong Kong, Philippines).
  • Implemented advanced marketing and lead management systems.
  • Known for innovative marketing and a culture of unity and community.

Product/service offerings

  • Acai bowls: Signature menu item with various toppings and combinations
  • Smoothies and juices: Wide range of healthy, fresh options
  • Healthy food options: Including salads, wraps, and other nutritious meals
  • Catering services: For events and corporate functions
  • Online ordering and delivery: Through their website and third-party platforms
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Target market and industry trends

  • Primary target: Health-conscious consumers, particularly millennials and Gen Z
  • Secondary target: Fitness enthusiasts, athletes, and those with dietary restrictions
  • Industry trends:
    • Growing demand for healthy, plant-based food options
    • Increasing focus on sustainability and eco-friendly practices
    • Rise of 'fast-casual' dining concepts
    • Emphasis on transparency in ingredients and sourcing

Ongoing fees (royalties, marketing fees)

Specific ongoing fees are not publicly disclosed. Interested parties should contact ACAI Brothers directly for detailed information on royalties and marketing fees. Start by reaching out using the 'Send Enquiry' button on Hattch.

Training and support provided to franchisees

  • 3-4 week training for food truck model, including operations, systems, finances, and marketing
  • 1 week streamlined training for store franchises focusing on company culture, product knowledge, customer service, and management
  • Extensive support in leasing negotiation, site selection, and pre/post-opening assistance
  • State Managers as primary contact for marketing and operational issues
  • Encouragement to connect with other franchisees for shared experiences
  • Integrated marketing approach with community plans, online content, social media training, and email marketing
  • Operation manuals, marketing plans, and systems support provided
  • Expertise in operations, design, marketing, and training from head office
  • Access to a supportive network of franchisees focused on health, wellness, and entrepreneurship

Day in the life

While specific daily routines may vary, a typical day for an ACAI Brothers franchisee might include:

  • Early morning: Prepare the store for opening, including food prep and equipment setup
  • Morning rush: Manage customer orders, ensure quality control, and maintain efficient service
  • Midday: Handle administrative tasks, inventory management, and staff supervision
  • Afternoon: Oversee food preparation for the evening rush, manage deliveries, and address any operational issues
  • Evening: Close the store, review daily sales, and plan for the next day
  • Throughout the day: Ensure high-quality customer service, maintain cleanliness and hygiene standards, and address any customer feedback
  • Regularly: Implement marketing strategies, analyse sales data, and stay updated on industry trends

Franchisees are expected to be hands-on in the business, especially during the initial stages, to ensure smooth operations and maintain ACAI Brothers' brand standards.

Staffing requirements

While specific staffing requirements are not detailed, a typical ACAI Brothers franchise might require:

  • Store manager
  • Food preparation staff
  • Customer service representatives
  • Delivery drivers (if applicable)

The exact number of staff will depend on the store's size, location, and operating hours.

Location requirements and territory information

  • Strategic locations in high-traffic areas
  • Preference for areas with health-conscious demographics
  • Assistance in site selection and lease negotiations
  • Current locations across various states in Australia
  • Exclusive territories may be available (to be confirmed with ACAI Brothers)

Financing options available

Information on specific financing options is not publicly available. Prospective franchisees should inquire directly with ACAI Brothers about potential financing assistance or explore traditional business loan options.

Franchisee qualifications and experience required

  • Strong business acumen and management skills
  • Passion for health and wellness industry
  • Customer service orientation
  • Financial capability to meet investment requirements
  • Willingness to follow the ACAI Brothers system and brand standards

Prior food service experience may be beneficial but is not explicitly stated as a requirement.

Unique selling propositions and competitive advantages

  • Focus on healthy, superfood-based menu items
  • Strong brand identity and community engagement
  • Comprehensive training and support system
  • Innovative marketing strategies and social media presence
  • Multiple revenue streams (in-store, catering, online ordering)
  • Flexible franchise models (store and food truck options)

Challenges and potential risks for franchisees

  • High initial investment compared to some other food franchises
  • Competitive health food market
  • Dependence on changing consumer health trends
  • Potential challenges in maintaining consistent food quality across locations
  • Economic factors affecting discretionary spending on dining out

Testimonials or success stories from current franchisees

  • Emma Purvis transitioned from small business and marketing to co-owning an ACAI Brothers franchise, highlighting its accessible, holistic training approach
  • Members appreciate the community aspect, forming strong bonds between coaches and participants
  • Long-time members find ACAI Brothers more engaging than other health food outlets
  • Success of existing franchises has led to rapid expansion and a strong reputation for positive lifestyle transformations

Application process and next steps for interested parties

While specific details of the application process are not publicly available, interested parties should:

  1. Reach out to ACAI Brothers using the 'Send Enquiry' function on Hattch
  2. Participate in initial discussions with the franchise development team
  3. Review the Franchise Disclosure Document if provided
  4. Attend discovery day or site visits
  5. Complete the formal application process
  6. Undergo financial and background checks
  7. Sign the franchise agreement and complete the initial investment

For the most accurate and up-to-date information on the application process, interested parties should contact ACAI Brothers directly.

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Franchise Overview

Number of Franchises: 13

Number of Franchise Locations: 13

Number of Corporate Locations: 3

Franchise Partner Type: Owner Operator

Opportunity Type: Franchise Resale

Year Established: 2014

Investment Range: $25K - $100K

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