Company Founding and Origins

Milky Lane was founded by four guys from Bondi Beach who turned their passion into a business. The company began operations in 2016 with the opening of their first location at Bondi Beach. The founders, including Shane Fitzgerald (Managing Director) and Christian Avant (Founder/Chief Creative Officer), developed what they describe as a robust business model designed to stand out from the crowd in terms of both distinctiveness and profitability.

Mission and Core Values

The company's mission statement is "Creating Experiences & Bottling Magic" delivered in an atmosphere of inclusion where people are respected, appreciated, celebrated, valued and welcomed. Milky Lane operates with the slogan "Our Success comes from our Diversity" and positions itself as an all-inclusive company that values and welcomes everyone into the family.

Core values include:

• Respect and celebration of diversity
• Building relationships with employees for life
• Focus on delivering world-class experiences
• Commitment to quality in all aspects of operations

Business Approach and Growth Strategy

Milky Lane has developed what they call "The Not-so-Franchise Model" - a model that integrates creativity, open communication and world-class systems between franchisees and the company. The business approach focuses on:

• Creating unique burger dining experiences that infuse great burgers, cocktails and designer desserts with old school hip hop
• Leveraging social media presence (larger online footprint than McDonald's, KFC and Hungry Jacks)
• Maintaining premium product quality with strategic value-based pricing
• Providing comprehensive franchise support and training systems

The company has achieved significant milestones including reaching $500,000 group revenue per week by 2020 and winning multiple business awards for marketing, social media strategy, and hospitality excellence.

Expansion and Future Plans

Milky Lane has grown from a single location in 2016 to multiple locations across Australia, with plans for only 40 total Milky Lane restaurants. The company has sold franchise territories and taken deposits for future locations, with planned openings in Perth, Queensland, Victoria, and South Australia. They have also secured trademarks in multiple international markets including Canada, Malaysia, China, Philippines, Vietnam, Hong Kong, Europe, United Kingdom, Singapore, and USA.

Milky Lane provides comprehensive training and ongoing support to its franchisees through several key initiatives:

• Tailor-made training program covering operational processes, customer service, and management
• 8-week training period for franchisees and their teams
• Ongoing training, infrastructure, and marketing support
• Assistance throughout the store building process
• Support with innovative technology, branding campaigns, and marketing tools
• Help with recruiting and training staff
• Partnership approach emphasizing honesty, integrity, and professionalism
• Continuous guidance and resources for overcoming challenges

• 8-week comprehensive training program covering operational processes, customer service, and management
• Actively involved in day-to-day operations, managing staff and customer service
• Interacting with customers and overseeing kitchen, bar, and dining areas
• Engaging with customers online, creating content, and monitoring social media trends
• Recruiting, training, and managing staff to ensure high service levels
• Monitoring sales, managing inventory, and operating within budget
• Staying in touch with franchisor's support team for ongoing training and updates
• Working long hours, often up to 14 hours a day, especially during the grand opening

• No prior experience necessary
• Comprehensive training provided
• Passion and effort are crucial
• Residency requirements for owners and guarantors
• Commitment to the business is essential
• Owner-operator applications preferred
• Contact Milky Lane to express interest
• Receive information pack and application form
• Complete confidentiality agreement
• Interview to discuss next steps