Company Founding and Origins

Liv Eat was founded in 2006 by three young friends who shared a passion for healthy lifestyle and living life to the full. The company's fresh healthy eating concept was born in Tasmania, taking advantage of the state's pristine environment and five world heritage-listed sites. The founders recognised an opportunity in the fast food market to provide healthier alternatives to traditional quick service restaurants.

Leadership and Vision

The company is led by Co-Founders and Directors Chris Button and Troy Sutcliffe, who are based in Hobart, Tasmania. Both founders share a passion for healthy living, positive impact, and driving the company's growth journey. Liv Eat was founded on the vision of making the world a happier healthier place, one customer at a time. Their unique offering has evolved over 19 years, centred around a customer experience that makes healthy eating easy by providing a nutritionally balanced menu range, convenience, and positive interactions.

Growth Journey and Current Operations

Since its inception, Liv Eat has experienced significant growth, expanding from a single corporate store to 18 stores across Tasmania and mainland Australia. The company began franchising operations in 2017, with franchise stores now representing the majority of locations. Liv Eat operates in four states nationally and has successfully dominated the health food market whilst growing nationwide. The company serves over 55,000 customers per week and sells over 21,000kg of coffee per year.

Core Values and Business Philosophy

A commitment to community and local producers is at the heart of the brand. The company prioritises supporting local farmers and suppliers through ingredient procurement, wellbeing-focused community initiatives, and customer engagement as key pillars to Liv Eat's longevity and success. The founders emphasise their commitment to offering a profitable business model that allows new people to join the Liv Eat Family who are just as passionate about making a difference to customers and communities.

A typical day for a Liv Eat franchisee might unfold as follows:

• Early Morning (6:30 AM - 9:30 AM): Arrive at the store, check in with the morning leadership team, inspect displays and product quality, review previous day's sales, reconcile banking, check emails, and review ordering. Assist with coffee and sales during the morning rush.
• Late Morning (9:30 AM - 12:30 PM): Handle administrative tasks, conduct staff training, prepare for lunch service, and ensure smooth operations.
• Lunch (12:30 PM - 2:00 PM): Work with the team during the busy lunch rush, observe workflow, ensure brand standards are met, and provide ongoing training.
• Early Afternoon (2:00 PM - 5:00 PM): Oversee store recovery from lunch trade, restock displays and fridges, handle administrative tasks, conduct recruitment and interviews, and prepare for dinner service.
• Evening (5:00 PM - 8:00 PM): Debrief with the night leadership team, ensure quality standards during dinner service, and assist with customer service during busy periods.
• Throughout the day: Balance hands-on operational involvement with strategic management duties, including data analysis, staff training, improvements, forecasts, and rostering.

Throughout the day, the franchisee balances hands-on operational involvement with strategic management duties. This role requires a blend of nutritional knowledge, customer service skills, and business acumen to ensure the franchise operates efficiently whilst delivering high-quality, nutritious food and a satisfying experience for every customer.

• Strong leadership skills
• High energy and motivation to learn and succeed
• Excellent people skills and customer service orientation
• Passion for food and healthy lifestyle
• Strong work ethic and ability to achieve goals
• Professional mannerisms
• Financial capability to meet investment requirements
• Marketing and community engagement skills
• Ability to lead and motivate a team
• Willingness to follow the Liv Eat system and maintain brand standards
• Commitment to working in the business with a hands-on approach