Milky Lane Franchise Business for Sale

Here's a professional overview of Milky Lane based on the franchise information book:

Company History & Founding:

• Founded in 2016 by a group of four entrepreneurs from Bondi Beach
• Started with first location in Bondi Beach and has since expanded to multiple locations across Australia
• Achieved rapid growth through a combination of quality food offerings and strong social media presence

Mission & Core Values:

• Mission Statement: "Creating Experiences & Bottling Magic"
• Core focus on delivering premium burger dining experiences that combine great food, cocktails, and hip-hop culture
• Values diversity and inclusion with the slogan "Our Success comes from our Diversity"
• Committed to building long-term relationships with employees and franchisees

Business Approach:

• Positions itself as a premium but accessible burger brand, bridging the gap between fast food and gourmet offerings
• Emphasizes unique restaurant design featuring custom street art and hip-hop culture elements
• Strong focus on social media presence and digital marketing
• Implements comprehensive training and support systems for franchisees
• Uses superior quality ingredients sourced from local and national suppliers
• Combines food service with entertainment elements including DJs and unique atmosphere

Key Milestones:

• 2016: First store opened in Bondi Beach
• 2018: Expanded to multiple locations including Cronulla, Parramatta, and Surfers Paradise
• 2019: Opened locations in Newcastle and Canberra; Won Hospitality Business of the Year
• 2020: Reached $500,000 weekly group revenue; Sold first 6 franchise territories
• 2021-2022: Continued expansion with new locations and implementation of new systems

The company operates under what they call a "not-so-franchise model" that emphasises creativity, open communication, and world-class systems between franchisees and corporate leadership. Their success is built on six key pillars: social media presence, unique art & design, customer service standards, perfect pricing, superior product quality, and franchise flexibility.

Core Product Categories:

1. Burgers

• Premium designer burgers featuring various ingredients and sizes
• Signature options like Lil Weezy (Wagyu beef), Kevin Bacon, and Chic-Kanye (southern fried chicken)
• Vegetarian and gluten-free options available (e.g. The Drake with black bean patty)
• Kids' menu options

2. Sides & Extras

• Popcorn chicken pieces
• Various styles of fries
• Loaded fries and specialty sides
• Bacon mac & cheese croquettes
• Deep fried potato options

3. Beverages

• Signature cocktails
• Share cocktails for groups
• Thick shakes in various flavors
• Beer selection (bottles & cans)
• Wine list
• Soft drinks
• Specialty shots

4. Desserts

• Designer desserts "Instagram worthy without filters"
• Sweet churros
• Waffles
• Nutella cheesecake
• Loaded signature shakes

Service Elements:

• Full-service dining experience
• DJ entertainment
• Unique art and design atmosphere
• Premium customer service standards
• Casual dining environment with hip-hop culture influence
• Focus on creating memorable dining experiences
• Blend of quality food with entertainment atmosphere

Product Mix (by revenue):

• Burgers: 28%
• Cocktails: 28%
• Sides: 9%
• Shakes: 9%
• Desserts: 8%
• Beer: 6%
• Extras: 5%
• Cold Drinks: 4%
• Kids Menu: 4%

The brand positions itself as a premium but accessible dining option, focusing on quality ingredients while maintaining reasonable price points compared to both commercial and high-end burger establishments.

Milky Lane Target Market

• Diverse audience: meat lovers, vegans, health-conscious diners
• Younger, tech-savvy demographic
• Resonates with urban culture
• Immersive environments and themed designs
• Community focus: events, local artists, live music

Burger Industry Trends in Australia

• Rise of boutique burger joints
• Health and wellness focus: demand for plant-based options
• Sustainability and local sourcing
• Technology integration: AI, digital ordering
• Social media influence on dining experiences
• Experiential dining: unique and memorable experiences

• Royalty Fee: 6.5% of gross sales, paid monthly
• Marketing Fee: Maximum of 2% of sales for online advertising

Milky Lane provides comprehensive training and ongoing support to its franchisees through several key initiatives:

• Tailor-made training program covering operational processes, customer service, and management
• 8-week training period for franchisees and their teams
• Ongoing training, infrastructure, and marketing support
• Assistance throughout the store building process
• Support with innovative technology, branding campaigns, and marketing tools
• Help with recruiting and training staff
• Partnership approach emphasizing honesty, integrity, and professionalism
• Continuous guidance and resources for overcoming challenges

• 8-week comprehensive training program covering operational processes, customer service, and management
• Actively involved in day-to-day operations, managing staff and customer service
• Interacting with customers and overseeing kitchen, bar, and dining areas
• Engaging with customers online, creating content, and monitoring social media trends
• Recruiting, training, and managing staff to ensure high service levels
• Monitoring sales, managing inventory, and operating within budget
• Staying in touch with franchisor's support team for ongoing training and updates
• Working long hours, often up to 14 hours a day, especially during the grand opening

• Comprehensive training provided for franchisee and staff
• Operations Team assists in staff recruitment and training
• No previous restaurant experience required; related experience helpful
• Teamwork and inviting personality essential
• Availability for late nights and weekends required
• Owner-operator applications only accepted

• Milky Lane assigns a specific target area to each franchisee, ensuring exclusivity.
• The location must have a sufficiently represented target group.
• There should be potential for the franchise system in the region.
• The area must be viable for the Milky Lane business model.
• Investment and setup costs range from $150,000 to $600,000 (+GST), excluding real estate costs.
• Franchisees receive support with store design and location planning.
• Current locations are in ACT, NSW, QLD, and WA, with plans for expansion throughout Australia.

For detailed information about financing options for a Milky Lane franchise, we recommend reaching out to Milky Lane directly using the "Send Enquiry" function on Hattch.

• No prior experience necessary
• Comprehensive training provided
• Passion and effort are crucial
• Residency requirements for owners and guarantors
• Commitment to the business is essential
• Owner-operator applications preferred
• Contact Milky Lane to express interest
• Receive information pack and application form
• Complete confidentiality agreement
• Interview to discuss next steps

• Bespoke, colourful atmosphere with eclectic sounds and vibrant decor
• Strong social media presence with over 180,000 Instagram followers
• Unique and creative menu items, visually appealing and shareable
• Focus on building strong customer relationships through personalized communication
• Comprehensive training and ongoing support for franchisees
• Celebration of individuality and community events
• Investment in technology, including a loyalty app
• Innovative marketing strategies and branding campaigns

• Loss of brand control
• Legal issues
• High costs and finding suitable franchisees
• Technological and operational challenges
• Market and consumer trends
• Staffing shortages
• Financial pressures
• Integration and supply chain risks

• Henry, a franchisee since 2021, has made the Milky Lane Gasworks venue in Brisbane a top tourist destination with high Google reviews and spend per head.
• Milky Lane provides comprehensive training, an 8-week training period, and ongoing support to franchisees.
• Recognized as one of Australia’s fastest-growing burger brands, Milky Lane has a strong social media presence, indicating high customer engagement.
• While specific franchisee testimonials are not available, the overall positive tone suggests high satisfaction among franchisees, emphasizing partnership and professionalism.

1. Reach out to Milky Lane using the "Send Enquiry" function on Hattch.
2. Receive an information pack, Comprehensive Application Form, and Confidentiality Agreement to complete and submit.
3. Provide detailed financial information (net worth, liquid capital, personal assets, liabilities) and personal information (contact details, education, employment history, industry experience).
4. Undergo a vetting process to determine suitability.
5. If successful, attend an interview to discuss next steps
6. Complete an 8-week training program covering operations, customer service, and management.
7. Work with the Milky Lane team to build and launch the store, with support on design, location, and construction.
8. Receive ongoing support, including training, infrastructure, and marketing assistance.