Milky Lane Franchise Business for Sale in Altona North, VIC 3025

Here's a professional overview of Milky Lane based on the franchise information book:

Company History & Founding:

• Founded in 2016 by a group of four entrepreneurs from Bondi Beach
• Started with first location in Bondi Beach and has since expanded to multiple locations across Australia
• Achieved rapid growth through a combination of quality food offerings and strong social media presence

Mission & Core Values:

• Mission Statement: "Creating Experiences & Bottling Magic"
• Core focus on delivering premium burger dining experiences that combine great food, cocktails, and hip-hop culture
• Values diversity and inclusion with the slogan "Our Success comes from our Diversity"
• Committed to building long-term relationships with employees and franchisees

Business Approach:

• Positions itself as a premium but accessible burger brand, bridging the gap between fast food and gourmet offerings
• Emphasizes unique restaurant design featuring custom street art and hip-hop culture elements
• Strong focus on social media presence and digital marketing
• Implements comprehensive training and support systems for franchisees
• Uses superior quality ingredients sourced from local and national suppliers
• Combines food service with entertainment elements including DJs and unique atmosphere

Key Milestones:

• 2016: First store opened in Bondi Beach
• 2018: Expanded to multiple locations including Cronulla, Parramatta, and Surfers Paradise
• 2019: Opened locations in Newcastle and Canberra; Won Hospitality Business of the Year
• 2020: Reached $500,000 weekly group revenue; Sold first 6 franchise territories
• 2021-2022: Continued expansion with new locations and implementation of new systems

The company operates under what they call a "not-so-franchise model" that emphasises creativity, open communication, and world-class systems between franchisees and corporate leadership. Their success is built on six key pillars: social media presence, unique art & design, customer service standards, perfect pricing, superior product quality, and franchise flexibility.

Core Product Categories:

1. Burgers

• Premium designer burgers featuring various ingredients and sizes
• Signature options like Lil Weezy (Wagyu beef), Kevin Bacon, and Chic-Kanye (southern fried chicken)
• Vegetarian and gluten-free options available (e.g. The Drake with black bean patty)
• Kids' menu options

2. Sides & Extras

• Popcorn chicken pieces
• Various styles of fries
• Loaded fries and specialty sides
• Bacon mac & cheese croquettes
• Deep fried potato options

3. Beverages

• Signature cocktails
• Share cocktails for groups
• Thick shakes in various flavors
• Beer selection (bottles & cans)
• Wine list
• Soft drinks
• Specialty shots

4. Desserts

• Designer desserts "Instagram worthy without filters"
• Sweet churros
• Waffles
• Nutella cheesecake
• Loaded signature shakes

Service Elements:

• Full-service dining experience
• DJ entertainment
• Unique art and design atmosphere
• Premium customer service standards
• Casual dining environment with hip-hop culture influence
• Focus on creating memorable dining experiences
• Blend of quality food with entertainment atmosphere

Product Mix (by revenue):

• Burgers: 28%
• Cocktails: 28%
• Sides: 9%
• Shakes: 9%
• Desserts: 8%
• Beer: 6%
• Extras: 5%
• Cold Drinks: 4%
• Kids Menu: 4%

The brand positions itself as a premium but accessible dining option, focusing on quality ingredients while maintaining reasonable price points compared to both commercial and high-end burger establishments.

Milky Lane Target Market

• Diverse audience: meat lovers, vegans, health-conscious diners
• Younger, tech-savvy demographic
• Resonates with urban culture
• Immersive environments and themed designs
• Community focus: events, local artists, live music

Burger Industry Trends in Australia

• Rise of boutique burger joints
• Health and wellness focus: demand for plant-based options
• Sustainability and local sourcing
• Technology integration: AI, digital ordering
• Social media influence on dining experiences
• Experiential dining: unique and memorable experiences

• Royalty Fee: 6.5% of gross sales, paid monthly
• Marketing Fee: Maximum of 2% of sales for online advertising

Milky Lane provides comprehensive training and ongoing support to its franchisees through several key initiatives:

• Tailor-made training program covering operational processes, customer service, and management
• 8-week training period for franchisees and their teams
• Ongoing training, infrastructure, and marketing support
• Assistance throughout the store building process
• Support with innovative technology, branding campaigns, and marketing tools
• Help with recruiting and training staff
• Partnership approach emphasizing honesty, integrity, and professionalism
• Continuous guidance and resources for overcoming challenges

• 8-week comprehensive training program covering operational processes, customer service, and management
• Actively involved in day-to-day operations, managing staff and customer service
• Interacting with customers and overseeing kitchen, bar, and dining areas
• Engaging with customers online, creating content, and monitoring social media trends
• Recruiting, training, and managing staff to ensure high service levels
• Monitoring sales, managing inventory, and operating within budget
• Staying in touch with franchisor's support team for ongoing training and updates
• Working long hours, often up to 14 hours a day, especially during the grand opening

• Comprehensive training provided for franchisee and staff
• Operations Team assists in staff recruitment and training
• No previous restaurant experience required; related experience helpful
• Teamwork and inviting personality essential
• Availability for late nights and weekends required
• Owner-operator applications only accepted

• Milky Lane assigns a specific target area to each franchisee, ensuring exclusivity.
• The location must have a sufficiently represented target group.
• There should be potential for the franchise system in the region.
• The area must be viable for the Milky Lane business model.
• Investment and setup costs range from $150,000 to $600,000 (+GST), excluding real estate costs.
• Franchisees receive support with store design and location planning.
• Current locations are in ACT, NSW, QLD, and WA, with plans for expansion throughout Australia.

For detailed information about financing options for a Milky Lane franchise, we recommend reaching out to Milky Lane directly using the "Send Enquiry" function on Hattch.

• No prior experience necessary
• Comprehensive training provided
• Passion and effort are crucial
• Residency requirements for owners and guarantors
• Commitment to the business is essential
• Owner-operator applications preferred
• Contact Milky Lane to express interest
• Receive information pack and application form
• Complete confidentiality agreement
• Interview to discuss next steps

• Bespoke, colourful atmosphere with eclectic sounds and vibrant decor
• Strong social media presence with over 180,000 Instagram followers
• Unique and creative menu items, visually appealing and shareable
• Focus on building strong customer relationships through personalized communication
• Comprehensive training and ongoing support for franchisees
• Celebration of individuality and community events
• Investment in technology, including a loyalty app
• Innovative marketing strategies and branding campaigns

• Loss of brand control
• Legal issues
• High costs and finding suitable franchisees
• Technological and operational challenges
• Market and consumer trends
• Staffing shortages
• Financial pressures
• Integration and supply chain risks