Frida's Sip n' Paint, established in 2018 by art enthusiast Sarah Thompson, has swiftly evolved from a single Melbourne studio into a thriving franchise network. As of 2025, the company boasts 15 locations across Australia, offering a unique blend of artistic expression and social entertainment. The concept marries the joy of painting with the relaxation of enjoying a beverage, catering to both novice painters and experienced artists alike. Inspired by artist Frida Kahlo and the grandmother of co-founder Rebecca Bateman, the brand embodies creativity, fun, and sophistication.

• Comprehensive initial franchise induction training
• On-site support during studio launch, including a Training Coordinator for artist team training
• Ongoing operational and business management guidance
• Quarterly training sessions
• Access to proprietary booking and management software
• Marketing materials and campaign support, including a 10-week studio launch campaign
• Dedicated Franchise Manager for pre-launch and ongoing support

A typical day for a Frida's Sip n' Paint franchisee might unfold as follows:

• Morning (9:00 AM - 12:00 PM): Begin the day by reviewing bookings, ordering supplies, and planning upcoming events. Conduct a team meeting to brief staff on the day's sessions and any special requirements.
• Early Afternoon (12:00 PM - 3:00 PM): Handle administrative tasks such as payroll, inventory management, and marketing activities. This might include updating social media, responding to customer inquiries, and coordinating with local businesses for cross-promotions.
• Late Afternoon (3:00 PM - 6:00 PM): Oversee the setup for evening sessions, including preparing canvases, mixing paints, and arranging the studio. Conduct a brief training session with staff to review new painting techniques or customer service protocols.
• Evening (6:00 PM - 10:00 PM): Welcome guests and ensure smooth operation of painting sessions. This involves mingling with customers, supporting instructors, and managing any issues that arise. Depending on the franchisee's preference, they might lead a session themselves or focus on overall management.
• Late Evening (10:00 PM - 11:00 PM): After the last guests depart, oversee studio clean-up and preparation for the next day. Review the day's performance, address any customer feedback, and finalise plans for upcoming events or promotions.

Throughout the day, the franchisee balances hands-on involvement in the creative aspects of the business with strategic management duties. This role requires a blend of artistic appreciation, customer service skills, and business acumen to ensure the studio operates efficiently whilst delivering a memorable experience for every guest.

• Strong business acumen and management skills
• Passion for art and creativity
• Customer service orientation
• Financial capability to meet investment requirements
• Marketing and community engagement skills
• Ability to lead and motivate a team
• Willingness to follow the Frida's Sip n' Paint system