Muffin Break Franchise Business for Sale in Mitchell, NT 832
The Opportunity
Establish your own Muffin Break café in Mitchell, NT, and become part of this growing regional centre's business community. Located in the Northern Territory's key transport corridor and serving a steady flow of travellers along the Stuart Highway, Mitchell presents an untapped market for a trusted café franchise. As an established Australian brand with over 35 years of experience, Muffin Break provides comprehensive training, proven systems, and ongoing operational support to help franchise partners succeed in new territories. Send an Enquiry to Muffin Break via Hattch Today!
Frequently Asked Questions about Muffin Break
Company overview and history
Muffin Break is a well-established cafe franchise in Australia, known for its freshly baked muffins and coffee. Key points:
Origin: The concept originated in Canada in the 1970s
Australian Debut: First store opened in 1989 in Coolangatta, Queensland
Expansion: Rapid growth in the 1990s, including international expansion to New Zealand (1994) and the UK (2001)
Current Status: Over 200 stores in Australia, all locally owned and operated
Product/service offerings
Muffins: Various flavours including classics and seasonal specials
Coffee and other hot beverages
Cakes & Slices
Made-To-Order Menu: All-Day Classics and gourmet offerings
Breakfast Items
Gluten-Free Options
Catering Services
Image Gallery for Muffin Break
Target market and industry trends
Muffin Break targets a broad consumer demographic, appealing to those valuing convenience, quality, and a welcoming cafe experience. Industry trends include:
Sustainability: eco-friendly packaging, compostable cups, fair-trade coffee
Health-Conscious Options: plant-based milk alternatives, gluten-free products
High-Tech Brewing Methods: precision coffee machines
Specialty Coffee and Single-Origin Beans
Cafe Design: visually captivating spaces for social media engagement
Ongoing fees (royalties, marketing fees)
Franchise Fee: 6% of net sales
Advertising Fee: 2.5% of net sales
Management Fee: £800 per annum, payable after the first year of operation
Fee information has been gathered from public sources, and may not be completely accurate. You should use these figures as guidelines only.
Training and support provided to franchisees
Muffin Break provides comprehensive training and support to its franchisees, including:
Pre-CORE 1: Online training covering various aspects of operations
CORE 1: Two-week program at the Foodco Centre of Retail Excellence in Sydney
In-Store Support: Initial seven days of field support upon store opening
CORE 2: Additional training six months post-opening
Regular visits by Operations Consultants
Online Training Modules
Marketing Support: Access to national, regional, and local marketing campaigns
Day in the life
5:00 AM - 6:00 AM: Arrive at the store, unlock, and begin the opening procedures.
6:00 AM - 7:00 AM: Start baking fresh muffins and other pastries for the day.
7:00 AM - 8:00 AM: Prepare coffee machines, set up the counter, and brief the morning staff.
8:00 AM - 11:00 AM: Oversee operations during the breakfast rush, ensuring quality service and product consistency.
11:00 AM - 12:00 PM: Restock supplies, check inventory, and prepare for the lunch crowd.
12:00 PM - 2:00 PM: Manage the lunch rush, assist staff where needed, and interact with customers
2:00 PM - 3:00 PM: Handle administrative tasks such as reviewing sales reports, scheduling, and ordering supplies.
3:00 PM - 5:00 PM: Oversee afternoon baking, ensure cleanliness of the store, and prepare for the evening shift.
5:00 PM - 6:00 PM: Check in with evening staff, review the day's performance, and plan for the next day.
6:00 PM - 7:00 PM: Finalise daily reports, count cash, and prepare bank deposits.
7:00 PM - 8:00 PM: Ensure proper closing procedures are followed and the store is ready for the next day.
Staffing requirements
Store Manager: Responsible for overseeing daily operations, staff management, and ensuring adherence to Muffin Break standards.
Bakers: Skilled staff to prepare fresh muffins and other baked goods daily. The number may vary based on store size and volume.
Baristas: Trained staff to operate coffee machines and prepare various beverages. The number depends on store size and customer flow.
Counter Staff/Servers: Team members to take orders, serve customers, and maintain the front-of-house area.
Kitchen Assistants: Support staff for food preparation, cleaning, and maintaining kitchen hygiene.
Part-time/Casual Staff: Additional team members to cover peak hours, weekends, and holiday periods.
The exact number of staff will vary depending on the store's size, location, and operating hours. Franchisees should be prepared to work full-time in the business, especially during the initial stages, to understand all aspects of operations and ensure smooth running of the franchise.
Location requirements and territory information
Highly desirable retail locations
Busy retail areas (shopping centres, food courts, high-street)
Support with site selection, lease negotiations, and store fit-out
Locations in regional and metropolitan areas
Financing options available
While Muffin Break doesn't directly provide financing, options may include:
Bank Financing: Traditional term loans
Home Equity Loans or HELOC
Retirement Fund Access (via ROBS plan)
Equipment Leasing
Family and Friends Investment
Use the Hattch Investment Calculator to estimate your ability to finance a Muffin Break franchise.
Franchisee qualifications and experience required
Strong business acumen and communication skills
Ability to create and manage a team
Personal day-to-day involvement in the business
Financial capacity to open and operate the business
Passion for work and positive attitude
Willingness to adhere to Muffin Break guidelines and procedures
Prior food service experience is beneficial but not always required.
Unique selling propositions and competitive advantages
High-quality, locally sourced ingredients
Comprehensive training and ongoing support
Strong marketing and operational support
Innovative product development
Award-winning coffee and products
Modern store design and ambience
Strong community and networking
Challenges and potential risks for franchisees
Operational and financial risks
Market competition and changing consumer preferences
Economic fluctuations affecting discretionary spending
Regulatory compliance and potential legal issues
Initial investment and ongoing fees pose financial risks
Other nearby franchises
Franchise Overview
Number of Franchises:
145
Number of Franchise Locations:
150
Number of Corporate Locations:
13
Franchise Partner Type:
Owner Operator
Opportunity Type:
New Franchise
Year Established:
1989
Investment Range:
$200K - $400K
Can you afford this Muffin Break in Mitchell?
Local Area Insights
Area Demographics
Mitchell is a rural town and regional service centre located in Queensland's Maranoa Region, serving as an important agricultural hub. The area has maintained stable population levels while continuing its role as a service centre for surrounding agricultural enterprises.Population & Growth
- Total population: 1,031 (ABS Census 2021)
Age Distribution
- Median age: 40 years (ABS Census 2021)
- 0-14 years: 19.2%
- 15-24 years: 11.3%
- 25-44 years: 24.8%
- 45-64 years: 27.4%
- 65+ years: 17.3%
Economic Indicators
- Most common occupation sectors:
- Primary sector: Agriculture, Forestry and Fishing (18.2%) (ABS Census 2021)
- Secondary sector: Healthcare and Social Assistance (12.4%) (ABS Census 2021)
- Tertiary sector: Education and Training (10.8%) (ABS Census 2021)
Housing & Property
Housing ownership rates (ABS Census 2021):- Owned outright: 32.4%
- Owned with mortgage: 28.7%
- Renting: 33.6%
Analysis generated: 13 January 2024
Note: Some data points have been omitted as they couldn't be verified with authoritative sources for the specific postcode. Growth rates, employment rates, and business numbers fluctuate frequently and would require current official releases to state with certainty.