Smith & Sons Franchise Business for Sale in Brunswick, VIC 3056

The Opportunity

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Company overview and history

  • Established in 1980
  • First franchise store opened shortly after establishment
  • Largest networked home renovation company in Australia and New Zealand
  • Over 80 franchise partners
  • Four decades of operational experience
  • Provides systems, resources, and tools for builders
  • Supports builders in managing finances and marketing
  • Aims for builders to achieve better work-life balance
  • Focus on building a secure future for families

Product/service offerings

  • Bathroom Renovations
  • Kitchen Renovations
  • Laundry Renovations
  • Deck and Pergola Construction
  • Garage Conversions
  • Small Home Extensions
  • Second-Storey Extensions
  • Full Home Makeovers
  • Knock-Down Rebuilds

Services include a Design-Plan-Construct process

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Target market and industry trends

  • Targets skilled and licensed home builders transitioning to business ownership
  • Appeals to builders valuing family, community, work-life balance, and financial stability
  • Significant growth in the renovation and extension industry, driven by COVID-19
  • Increased demand for medium-sized renovation projects
  • Large-scale renovations supported by government initiatives like HomeBuilder
  • Rising property prices and low interest rates encourage investment in existing homes
  • Shift in demand towards detached homes due to apartment living limitations

Ongoing fees (royalties, marketing fees)

  • Ongoing fees are part of the franchise agreement.
  • No specific percentages for royalties or marketing fees are provided.
  • Franchise benefits from brand and marketing support.
  • Low setup costs are indicated.

For precise details, contact Smith and Sons or review their franchise disclosure document.

Training and support provided to franchisees

  • Business Management: Tools and strategies for effective financial management.
  • Marketing: Robust marketing strategy for client growth.
  • Time Management: Proven processes for better time management.
  • Operational Support: Systems and resources for a successful home renovation business.
  • Ongoing Training and Development: Support for transitioning from craftsmen to business owners.

Day in the life

A typical day for a Smith & Sons franchisee in Australia involves:

  • Managing financial and administrative aspects, including accounts and quotes
  • Engaging with clients to discuss and finalize renovation projects
  • Overseeing multiple renovation projects, such as kitchen and bathroom renovations
  • Participating in marketing activities and tracking leads
  • Receiving ongoing training and support from Smith & Sons
  • Managing a team of builders, carpenters, and project managers
  • Navigating operational challenges and fluctuations in workload

Staffing requirements

  • Franchisees should be skilled and licensed home builders.
  • Core staff includes builders, carpenters, and tradespeople.
  • Project managers may be needed to oversee renovation projects.
  • Design and planning staff are necessary for initial renovation stages.
  • Staff should have relevant building and construction skills.
  • Franchisees need business management skills.
  • Administrative support may be required for customer service and scheduling.
  • Marketing and sales staff or contractors can help promote the business.
  • Training and support are provided for financial management, marketing, and time management.

Location requirements and territory information

  • Locations across ACT, NSW, QLD, VIC, and WA
  • Over 80 franchise partners with allocated territories
  • New locations established where there is demand for home renovation services
  • Recent expansions include the Gold Coast in Queensland
  • Master franchisees provide regional support
  • Franchisees are often local, understanding community needs

Financing options available

For detailed information about financing options, we recommend reaching out to Smith and Sons using the "Send Enquiry" function on Hattch.

Franchisee qualifications and experience required

  • Skilled and licensed builders
  • Business acumen
  • Commitment to hard work and positive attitude
  • Importance on family and community
  • Experience in the industry
  • Ability to follow proven systems

Unique selling propositions and competitive advantages

  • Proven track record of over four decades in the renovation industry
  • Low setup costs starting from $23,000
  • Comprehensive systems and resources for effective business management
  • Dedicated three-step renovation process: Design-Plan-Construct
  • Extensive experience with over 15,000 renovations completed
  • Support for better work-life balance
  • Comprehensive marketing and digital support
  • Collaborative network of like-minded entrepreneurs
  • Financial stability and future security

Challenges and potential risks for franchisees

  • Regulatory and Legislative Changes: Risks from updates to the Franchising Code of Conduct can lead to increased compliance costs and legal liabilities.
  • Financial Performance Representations: Misleading claims can result in legal disputes and damage to investment.
  • Insufficient Training and Support: Lack of adequate training can lead to legal issues for the franchisor.
  • Quality Control Standards: Adherence to quality standards is crucial; failure can harm brand reputation.
  • Reputation and Brand Damage: Non-compliance by others can negatively impact individual franchisees.
  • Business Interruption and Economic Slowdown: Risks from natural disasters or economic conditions affecting cash flow.
  • Cyber-Attack and Data Breach: Increasing reliance on technology raises risks of data breaches; 67% of franchisees express concerns about data security.
  • Ongoing Compliance Procedures: Franchisees must meet ongoing legal obligations to avoid risks.

Territory and Market Risks: Risks from territory encroachment and competition require clear definitions and strategies

Testimonials or success stories from current franchisees

  • Gerald Cresswell, Capalaba, Queensland: Praised professionalism, honesty, and management team; felt part of a family business.
  • Charlie Robinson, Smith and Sons Hamilton: Joined for succession planning; highlighted professional approach and support; won New Zealand Franchisee of the Year.
  • Neil and Jane Whittred, Gold Coast: Valued support network; appreciated balance of family life and career; aligned with core values of integrity and honesty.

Application process and next steps for interested parties

  • Reach out to Smith and Sons using the "Send Enquiry" function on Hattch.
  • Submit a formal franchise application with detailed personal and financial information.
  • The franchisor reviews the application for financial and qualitative requirements.
  • If suitable, an introductory call or meeting is scheduled.
  • Receive the Franchise Disclosure Document (FDD) with franchise details.
  • Possible invitation to a Discovery Day or site visit to existing franchises.
  • Sign the Franchise Agreement outlining terms and conditions.
  • Undergo comprehensive training and onboarding.
  • Receive ongoing support, including business coaching and marketing assistance.

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Franchise Overview

Number of Franchises: 98

Number of Franchise Locations: 104

Franchise Partner Type: Owner Operator

Opportunity Type: New Franchise

Year Established: 2007

Investment Range: $50K - $100K

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