The Graffiti Eaters Franchise Business for Sale

The Graffiti Eaters, established in 1976 by David Flory, is an Australian-based franchise specialising in graffiti removal and prevention services. With over 37 years of experience, the company has grown from a pioneering graffiti removal enterprise to a market leader with a presence across Australia. The Graffiti Eaters has built a reputation for delivering high-quality, cost-effective graffiti removal solutions for a diverse range of properties, combining exceptional quality with time-efficient cleaning methods and guaranteed results. Now in its second generation of family ownership under the leadership of Managing Director Mark Mackenzie, the company is expanding through franchising, offering a proven business model with high barriers to entry.

• Graffiti removal from various surfaces
• Anti-graffiti coatings and prevention solutions
• Pressure cleaning services
• Specialised cleaning for difficult stains
• Chewing gum removal
• Protective coatings application
• Facade cleaning and restoration
• 24/7 emergency graffiti removal
• Commercial and residential services
• Consultation
• Glass scratch repair and anti-scratch window film application
• Glo Safety product sales and installation
• DIY graffiti removal product sales (managed by franchisor)

The Graffiti Eaters primarily caters to residential and commercial property owners, local councils, schools, and communities across Australia. The company's services are in constant demand due to the persistent nature of graffiti and stain-related issues. Key industry trends and market characteristics include:

• Growing awareness of the negative impact of graffiti on property values and community aesthetics
• Increasing demand for rapid response and 24/7 emergency graffiti removal services
• Rising interest in preventative solutions such as anti-graffiti coatings
• Emphasis on environmentally friendly and safe cleaning methods
• Growing market for specialised cleaning services, including stain removal and pressure cleaning
• Expansion of services into related areas such as glass restoration and safety products

• Royalty fee: Based on sales (specific percentage not provided in the information pack)
• No mention of a separate marketing fund contribution

• 'University of Graffitiology' comprehensive training program
• Theory and in-field training components covering:
  • Vehicle maintenance
  • Marketing and sales
  • Accounting
  • Service delivery
  • Customer relations
  • Estimating
• Year-round access to Business Development Managers, Workshop Managers, and Administration Managers
• 24/7 online training for franchisees and their staff
• Annual business planning process with monthly KPI review
• Monthly business meetings
• Quarterly one-on-one performance reviews with Business Development Manager
• Access to collective experience of over 70 years with 14 company-run vehicles
• Ongoing technical support through comprehensive intranet-based system and technician support blog

A typical day for a Graffiti Eaters franchisee might encompass:

• Morning: Reviewing the day's job schedule and preparing equipment and supplies
• Mid-morning to afternoon: Visiting client sites to perform graffiti removal, cleaning, or coating application services
• Between jobs: Conducting quick quotes for potential new clients using the letterbox drop system
• Afternoon: Following up on leads and providing estimates for upcoming projects
• Evening: Completing administrative tasks, such as invoicing and scheduling
• Ongoing activities:
  • Responding to emergency call-outs for 24/7 graffiti removal services
  • Maintaining equipment and restocking supplies
  • Attending to online inquiries and bookings through the company's website
  • Participating in training and development opportunities
  • Networking and building relationships with local businesses and community organizations
  • Monitoring and reporting on job progress using the company's cloud-based IT platform

As the business grows, franchisees may transition from hands-on work to managing a team of technicians and focusing on business development and customer relationships. The role offers a dynamic blend of practical skills, customer service, and entrepreneurship within The Graffiti Eaters network.

The Graffiti Eaters franchise model is designed to be scalable, allowing franchisees to grow their business over time. Staffing requirements may include:

• Initial setup as a single mobile owner-operator
• Potential to expand to a multi-vehicle operation with employed technicians
• Opportunity to grow into a multi-franchisee business with multiple territories
• Hiring and training of Surface Restoration Technicians as the business expands
• Possibility of involving family members in the business operation

The Graffiti Eaters franchise operates as a mobile business, with the following location and territory considerations:

• Mobile operation based around a specially designed, purpose-built Surface Restoration Vehicle
• No requirement for a fixed retail location
• Potential need for storage space for equipment and supplies
• Franchisees are granted exclusive territories, likely defined by population or geographical boundaries (specific details not provided)
• Opportunity to expand within the assigned territory by adding vehicles and services without additional territory fees
• Current locations mentioned include Melbourne, Geelong, Sydney, Wollongong, Newcastle, Adelaide, Brisbane, Gold Coast, Sunshine Coast, and Perth

Franchisees are granted exclusive territories, usually defined by population or geographical boundaries.

For information about financing options for The Graffiti Eaters franchise, we recommend reaching out to the franchise using the "Send Enquiry" function on Hattch. The Graffiti Eaters may offer support with business setup and finance, as mentioned in their franchise approval process, but specific details are not provided in the information pack.

• No specific industry experience required, but a background in painting or coating application is advantageous
• Strong work ethic and commitment to following the franchise system
• Passion for delivering excellent customer service
• Willingness to learn and apply the comprehensive training provided
• Physical capability to perform the required cleaning and restoration work
• Basic business management skills or willingness to develop them
• Ability to work independently and manage time effectively
• Good communication skills for client interactions and business development
• Alignment with The Graffiti Eaters' core values: Passion, Dependability, Mastery, and Loyalty
• Financial capacity to meet the initial investment requirements

• Market leader with over 37 years of experience in the graffiti and stain removal industry
• Comprehensive range of services beyond just graffiti removal
• Proprietary cleaning solutions and extensive R&D for effective and safe removal techniques
• Purpose-built Surface Restoration Vehicles designed for efficiency and compliance
• Fully certified operations: ISO 9001 (Quality), AS/NZS 4801 (OH&S), ISO 14001 (Environmental), ISO 31000 (Risk Management)
• $20 million Public Liability Insurance coverage for franchisees
• Established relationships with councils, schools, and local communities
• Comprehensive training program through the 'University of Graffitiology'
• Ongoing support and mentoring from experienced management team
• Quick Quote system and online booking platform to help secure jobs
• Multiple revenue streams and opportunities for business growth
• Strong brand recognition with trademarked name and slogan
• Access to national accounts and corporate clients

• Initial learning curve in mastering various cleaning and restoration techniques
• Physical demands of the job, including working outdoors in various weather conditions
• Potential seasonal fluctuations in demand for services
• Managing cash flow, especially in the early stages of the business
• Building a client base and securing contracts in a competitive market
• Keeping up with evolving cleaning technologies and environmental regulations
• Balancing multiple service offerings and prioritizing jobs effectively
• Adapting to the franchise system and processes
• Managing growth and potentially hiring and training staff as the business expands
• Dealing with challenging graffiti removal situations that may require advanced problem-solving skills