Footy Star Academy Franchise Business for Sale in Caulfield South, VIC 3162
The Opportunity
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Company overview and history
Footy Star Academy, established in 2002 by former professional footballer Peter Nikolakopoulos, is an Australian-based franchise specialising in football (soccer) coaching and development programmes for youngsters. From humble beginnings with a single participant, the enterprise has flourished, boasting over 5,000 enthusiasts by 2017. In 2012, the company broadened its horizons, evolving into Sports Star Academy (SSA) and diversifying its offerings to encompass various sporting disciplines. With a robust presence of more than 300 locations spanning Australia's eastern seaboard, Footy Star Academy embarked on its international expansion journey in 2023.
Product/service offerings
- Beginner-friendly weekly clinics
- Advanced squad training for elite players
- Specialised coaching
- Personalised one-on-one tuition
- School holiday football camps
- Dedicated programmes for girls
- Comprehensive player development pathways
- Football-themed birthday celebrations
- Support for school PE curricula
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Target market and industry trends
Footy Star Academy primarily caters to children aged 5 to 16 and their parents. Notable industry trends include:
- Surging demand for well-structured youth sports programmes
- Growing focus on mental well-being in sports
- Cutting-edge innovations in booking and revenue systems
- Expansion into wellness, arts, gaming, education, and STEM sectors
- Emphasis on community building and social impact through sports
- Rising popularity of AFL, particularly in regions traditionally dominated by other sports
Ongoing fees (royalties, marketing fees)
- Management fee: 8-10% of turnover
- Marketing fund contribution: 2-3% of turnover
Training and support provided to franchisees
- Thorough initial training programme (1-2 weeks duration)
- Continuous operational assistance
- Marketing and promotional support
- Curriculum and programme enhancement
- Access to business management software and tools
- Provision of marketing assets and a centralised booking platform
- Bespoke support programmes: Flying Start, Thrive, Growth Turbo Boost, Accelerate, and MOTIV-8
Day in the life
A typical day for a Footy Star Academy franchisee might encompass:
- Morning: Tackling administrative tasks, such as scheduling, responding to enquiries, and planning sessions.
- Afternoon: Overseeing after-school coaching programmes at various locations.
- Evening: Conducting coaching sessions or supervising coaches.
- Throughout the day: Engaging in marketing activities, staff management, and quality control.
- Weekly: Convening with coaches for training and curriculum updates.
- Monthly: Conducting financial reviews and planning for upcoming events or camps.
The role offers a dynamic blend of hands-on coaching, business management, and community engagement, providing a rewarding career for those passionate about youth sports development.
Staffing requirements
Franchisees may recruit and manage qualified football coaches. Essential requirements include:
- Securing coaches with appropriate qualifications and valid working with children checks
- Exceptional community relationship-building skills
- Typically, 1-2 full-time administrative staff and 5-10 part-time or casual coaches, depending on operational scale
Location requirements and territory information
Footy Star Academy franchises can operate from diverse settings, including:
- Local sports grounds or parks
- School premises
- Indoor sporting complexes
Franchisees are granted exclusive territories, usually defined by postcode areas.
Financing options available
For information about financing options for the Football Star Academy franchise, we recommend reaching out to the franchise using the "Send Enquiry" function on Hattch. They may have partnerships with financial institutions or offer their own financing programmes for qualified candidates.
Franchisee qualifications and experience required
- Passion for footy and youth development
- Robust business acumen and management prowess
- Proven sales and marketing experience
- Financial capacity to meet investment requirements
- Coaching qualifications (preferred but not always mandatory)
- Strong community relationship-building and promotional aptitude
Unique selling propositions and competitive advantages
- Comprehensive curriculum crafted by professional coaches
- Dual focus on skill development and character building
- Utilisation of innovative technology in coaching and player progress tracking
- Strong brand recognition in the youth sports market
- Strategic partnerships with local schools and sports clubs
- Diverse programme offerings catering to various skill levels and interests
- Exciting international tour opportunities for players
- Award-winning booking system
Challenges and potential risks for franchisees
- Seasonal fluctuations in demand
- Competition from alternative sports programmes and activities
- Reliance on high-quality coaching staff
- Weather-related disruptions for outdoor programmes
- Evolving regulations in child safety and sports coaching
- Striking a balance between programme quality and accessibility
- Adapting to market shifts and technological advancements
Testimonials or success stories from current franchisees
Parents and participants have reported:
- Remarkable improvements in children's football skills and self-confidence
- Positive impact on physical and mental well-being
- Appreciation for the structured yet enjoyable learning environment
- Social benefits derived from forging new friendships through the programmes
Franchisees have expressed satisfaction with:
- The comprehensive support system provided by the franchisor
- The positive influence they exert on children's lives
- The flexibility and work-life balance afforded by running their own business
- The potential for growth and expansion within their territories
Application process and next steps for interested parties
- Reach out to Footy Star Academy using the "Send Enquiry" function on Hattch.
- Complete the initial application form provided by the franchise.
- Participate in an introductory call or meeting with a franchise representative.
- Review the Franchise Disclosure Document (DD).
- Attend a Discovery Day at the franchise headquarters.
- Secure financing and sign the franchise agreement.
- Complete the training programme and prepare for launch.
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Franchise Overview
Number of Franchises:
4
Number of Franchise Locations:
2
Number of Corporate Locations:
1
Franchise Partner Type:
Owner Operator, Investor
Opportunity Type:
New Franchise
Year Established:
2009
Investment Range:
$100K - $200K
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