BurnTheory Franchise Business for Sale in Hawthorn, VIC 3122

Burn Theory is a boutique fitness franchise that has made significant strides in the Australian fitness industry:

• Founded in 2016 by Hannah McDonald in Tasmania
• Started with the goal of creating a space that met the needs and lifestyles of busy real-world women
• Expanded to a second location within six months due to high demand
• Aims to expand across Australia with women-run and operated studios

• Group training sessions with structured fitness programs
• Signature online offering - BurnTheory Online, featuring hundreds of at-home workouts
• Food/nutrition support and recipes
• Mindfulness and mindset support
• Lifestyle tips and tricks
• BT Vibes events to enhance community culture (e.g., barre and brunches, workshops, charity events)
• Member retention programs such as class clubs and member benefits

Regular Burn Pod podcasts

• Primary target: Real-world women, particularly those over 35 (average ages 40-55)
• Industry trends:
  • Growing demand for fitness spaces catering to busy women
  • Increasing focus on community and social aspects of fitness
  • Rise of holistic wellness approaches combining physical fitness, nutrition, and mindset
  • Emphasis on inclusive and supportive fitness environments

• Monthly royalty: 10% of gross revenue
• Service fee: $9,000 - $10,000 per annum
• Marketing and brand fund levy: 2% of gross revenue
• Local marketing fee: $2,500 or 2.5% of gross revenue (whichever is greater)
• Rental (market value)
• All other outgoings including wages, rates, utilities, etc.

• Provision of a detailed operations manual and training
• Advice and assistance with fit-out and set-up, including equipment purchase and supplies
• Software provided and set up to start running your business right away, along with training in all systems
• Best and highly innovative business practices with a laser-focus on client experience, revenue and profitability
• Detailed training to teach the BurnTheory method and to manage and run a thriving business
• Ongoing training for new staff and owner training as your business expands
• Support from the initial agreement through to guidance for location, lease agreement, construction and design, marketing and launch coordination

While specific daily routines may vary, a typical day for a Burn Theory franchisee might include:

• Early morning: Opening the studio and preparing for early classes
• Morning to afternoon: Overseeing classes, interacting with members, and ensuring high-quality service delivery
• Mid-day: Administrative tasks, such as membership management and financial oversight
• Afternoon to evening: Managing additional classes, community events, or workshops
• Throughout the day: Maintaining studio cleanliness and equipment, addressing member inquiries, and managing staff
• Regularly: Implementing marketing strategies, planning community events, and staying updated on fitness and wellness trends

Franchisees are expected to be hands-on in the business, especially during the initial stages, to ensure smooth operations and maintain the Burn Theory brand standards while fostering a supportive community for real-world women.

While specific staffing requirements are not detailed, a typical Burn Theory franchise might require:

• Franchise owner/operator
• Qualified fitness instructors/trainers
• Front desk/customer service staff
• Possibly a studio manager (depending on the size of the operation)
• Marketing coordinator (could be part-time or shared role)

• Average studio space requirement: 220 square meters (two studio rooms)
• Average studio capacity: 200 members in first year, maximum membership base of 400
• Franchise term: Five (5) years, with option to renew for five years

Specific financing options are not mentioned in the franchise information pack. It is recommended that interested parties reach out to Burn Theory using the 'Send Enquiry' function on Hattch to inquire about any financing assistance or partnerships they may offer to prospective franchisees.

• A passion for fitness, wellness and health
• Self-motivated with high personal accountability
• Ability to follow processes in a set operational environment
• Highly developed leadership, communication and customer service skills

Prior fitness industry experience may be beneficial but is not explicitly stated as a requirement.

• Focused on real-world women, particularly those over 35
• Holistic approach combining fitness, nutrition, and mindset support
• Strong community focus with events and member retention programs
• Online offering for at-home workouts and support
• Proven business model with rapid expansion from initial location
• Low investment potential for high returns
• Minimal equipment required and extensive support for fit-out

• Competitive fitness industry landscape
• Dependence on local market conditions and demographics
• Potential challenges in staff recruitment and retention
• Need to consistently deliver high-quality customer experiences
• Adapting to changing fitness trends and consumer preferences
• Meeting ongoing fee obligations regardless of profitability