Fernwood Fitness Franchise Business for Sale

Fernwood Fitness is an Australian women-only fitness franchise founded in 1989 by Diana Williams. Starting with a single club in Bendigo, Victoria, the company has grown to over 70 clubs across Australia, becoming the country's largest network of health clubs exclusively for women.

• Women-only gym facilities
• Fitness classes including FIIT30 (high-intensity interval training)
• Personal training
• Nutrition advice and food coaching
• Weight loss programmes
• Empower program (women's wellbeing program)
• Yoga and Pilates studios
• HYPOXI studios (body shaping technology)
• Fernwood Fusion (premium offering with yoga, Pilates, barre, and wellness spaces)

Target market: Women seeking a comfortable and supportive fitness environment, particularly those over 35 (average ages 40-55)

Industry trends:

• Growing focus on women's health and wellness
• Increasing demand for personalised fitness experiences
• Rising popularity of group fitness classes
• Integration of technology in fitness tracking and member engagement
• Emphasis on mental wellbeing alongside physical fitness
• Demand for sustainable and eco-friendly practices

Information about specific ongoing fees such as royalties and marketing fees is not publicly disclosed in the franchise information pack. For accurate and up-to-date information, it is advised to contact Fernwood Fitness directly using the 'Send Enquiry' function on Hattch.

Fernwood Fitness provides comprehensive training and support to franchisees, including:

• Face-to-face training
• In-club mentoring
• Onboarding training
• How-to guides and resources
• Ongoing marketing assistance
• IT support
• Access to experts in Information Technology, Human Resources, Marketing, Procurement, and Research and Development
• Regular communication sessions and meetings

A typical day for a Fernwood Fitness franchisee might include:

• Early morning: Overseeing the opening of the club and morning fitness classes
• Mid-morning: Meeting with staff, reviewing schedules, and addressing any operational issues
• Afternoon: Handling administrative tasks, such as membership management and financial oversight
• Evening: Monitoring peak hour gym usage, engaging with members, and ensuring high-quality service delivery
• Throughout the day: Implementing marketing strategies, networking with local businesses, and staying updated on fitness industry trends
• Regularly: Analysing performance metrics, planning promotional activities, and strategising for business growth

Franchisees are expected to be hands-on in the business, especially during the initial stages, to ensure smooth operations and maintain Fernwood Fitness's brand standards while fostering a supportive environment for women's fitness and wellness.

Staffing needs may vary depending on the size and location of the gym, but could include:

• Club manager
• Fitness instructors and personal trainers
• Group fitness class instructors
• Front desk staff
• Sales representatives
• Cleaning and maintenance staff

Fernwood Fitness clubs are typically located in:

• Shopping centres
• Standalone buildings in high-traffic areas
• Suburban locations with good visibility and accessibility

The franchise information pack does not provide specific details about exclusive territories. Interested parties should inquire directly with Fernwood Fitness for more information.

Information about specific financing options is not provided in the franchise information pack. It is recommended that interested parties reach out to Fernwood Fitness using the 'Send Enquiry' function on Hattch to inquire about any financing assistance or partnerships they may offer to prospective franchisees.

• Strong business acumen and management skills
• Passion for fitness and women's health
• Customer service orientation
• Financial capability to meet investment requirements
• Ability to follow the Fernwood Fitness system and brand standards

Prior experience in the fitness industry may be beneficial but might not be mandatory.

• Women-only fitness environment
• Comprehensive approach to women's health, fitness, and wellness
• Established brand with over 30 years in the Australian fitness market
• Range of services beyond just gym equipment (classes, personal training, nutrition advice)
• Supportive community atmosphere
• Ongoing partnership with Deakin University's Food and Mood Centre for research-backed programs
• Innovative offerings like the Empower program and FIIT30
• Premium Fernwood Fusion concept for additional market segments

• Competition from other women-only and mixed-gender gyms
• Changing fitness trends and consumer preferences
• Economic factors affecting discretionary spending on fitness
• Seasonal fluctuations in gym membership and attendance
• Potential challenges in staff recruitment and retention
• Adapting to evolving health and safety regulations, particularly in light of recent global events