Fernwood Fitness is an Australian women-only fitness franchise founded in 1989 by Diana Williams. Starting with a single club in Bendigo, Victoria, the company has grown to over 70 clubs across Australia, becoming the country's largest network of health clubs exclusively for women.

Fernwood Fitness provides comprehensive training and support to franchisees, including:

• Face-to-face training
• In-club mentoring
• Onboarding training
• How-to guides and resources
• Ongoing marketing assistance
• IT support
• Access to experts in Information Technology, Human Resources, Marketing, Procurement, and Research and Development
• Regular communication sessions and meetings

A typical day for a Fernwood Fitness franchisee might include:

• Early morning: Overseeing the opening of the club and morning fitness classes
• Mid-morning: Meeting with staff, reviewing schedules, and addressing any operational issues
• Afternoon: Handling administrative tasks, such as membership management and financial oversight
• Evening: Monitoring peak hour gym usage, engaging with members, and ensuring high-quality service delivery
• Throughout the day: Implementing marketing strategies, networking with local businesses, and staying updated on fitness industry trends
• Regularly: Analysing performance metrics, planning promotional activities, and strategising for business growth

Franchisees are expected to be hands-on in the business, especially during the initial stages, to ensure smooth operations and maintain Fernwood Fitness's brand standards while fostering a supportive environment for women's fitness and wellness.

• Strong business acumen and management skills
• Passion for fitness and women's health
• Customer service orientation
• Financial capability to meet investment requirements
• Ability to follow the Fernwood Fitness system and brand standards

Prior experience in the fitness industry may be beneficial but might not be mandatory.