DeckSeal Franchise Business for Sale in Devonport, TAS 7310

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Company overview and history

Deck Seal is an Australian franchise specialising in deck restoration and maintenance services. Founded in 2007 by Brian & Danielle Burgess, Deck Seal has grown from a small local business to Victoria's leading deck and timber restoration and preservation experts. The company services residential, commercial, and retail clients, having worked on over 5000 decks and timber structures across Victoria.

Product/service offerings

  • Deck restoration and maintenance
  • Timber cladding restoration
  • Fence restoration
  • Bench seat restoration
  • Garage door restoration
  • Outdoor furniture restoration
  • High pressure washing services
  • Restoration of planter boxes, window frames, doors, pool boxes, and wooden screens
  • Concrete and paving restoration

Services range from simple cleaning or annual maintenance to full sanding and coating. Deck Seal also offers cleaning and sealing of driveways, paving, concrete, and other hard surfaces, as well as external house washing.

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Target market and industry trends

Deck Seal's target market includes:

  • Residential homeowners
  • Elderly or physically limited individuals
  • Professionals with disposable income and limited time
  • People without the right tools or skills
  • Property developers, managers, and real estate agents
  • Commercial clients
  • Retail sector (cafes, bars, shops)

Industry trends include:

  • Increasing focus on outdoor living spaces
  • Growing awareness of the importance of deck maintenance for longevity and safety
  • Rising demand for eco-friendly and long-lasting wood care solutions
  • Booming growth in the restoration and preservation of timber structures and decks

Ongoing fees (royalties, marketing fees)

Information about ongoing fees such as royalties and marketing fees is not publicly disclosed. The franchise information pack mentions there are no ongoing marketing levies. For accurate and up-to-date information, it is advised to contact Deck Seal directly using the 'Send Enquiry' function on Hattch.

Training and support provided to franchisees

Deck Seal provides comprehensive training and support, including:

  • Hands-on, infield training in timber/deck maintenance and restoration (2-4 weeks)
  • Direct access to products and suppliers
  • Full suite of operations manuals
  • Sales and brand marketing support
  • Exclusive territories with designated marketing opportunities
  • Quoting and estimating training
  • Customer service call centre & 1800 DECKCLEAN phone number
  • Well-established, fully automated systems and operations
  • Software training (Xero, Gmail, and ServiceM8)
  • Ongoing individual professional support

Day in the life

A typical day for a Deck Seal franchisee might include:

  • Morning: Review schedules, prepare equipment and materials for the day's jobs
  • Mid-morning to afternoon: Travel to client locations, perform deck inspections, restoration, and maintenance services
  • Late afternoon: Complete paperwork, follow up with clients, and schedule future appointments
  • Evening: Respond to inquiries, plan marketing activities, and manage administrative tasks
  • Throughout the day: Ensure high-quality service delivery, address any customer concerns, and maintain equipment
  • Regularly: Implement local marketing strategies, network with potential clients, and stay updated on industry trends and techniques

Franchisees are expected to be hands-on in the business, especially during the initial stages, to ensure smooth operations and maintain Deck Seal's service standards while building a strong local presence.

Staffing requirements

Specific staffing requirements are not detailed in the available information. However, franchisees should be prepared to work hands-on in the business, especially during the initial stages. As the business grows, franchisees may need to hire additional staff to handle increased workload.

Location requirements and territory information

Deck Seal offers:

  • Exclusive territories based on detailed demographic profiles
  • Large territories designed to maximise earning potential
  • Centrally managed job allocation to prevent encroachment by other franchisees

Financing options available

Information about specific financing options is not provided. It is recommended that interested parties reach out to Deck Seal using the 'Send Enquiry' function on Hattch to inquire about any financing assistance or partnerships they may offer to prospective franchisees.

Franchisee qualifications and experience required

  • Honest and hardworking with a strong work ethic
  • Organised and focused on success
  • Good communicator with strong focus on customer service
  • Committed to growing a business for personal or family's future
  • Team player
  • Self-motivated with good time management skills
  • Practical and equipped with basic handyman skills
  • Unafraid of physical work

Prior experience in deck restoration or the home improvement industry is not required, as comprehensive training is provided.

Unique selling propositions and competitive advantages

  • Specialisation in deck restoration and maintenance
  • Established brand with over 15 years of experience
  • Comprehensive training and support system
  • Exclusive territories
  • Intergrain Preferred Applicator status
  • Diverse client base with potential for repeat business
  • Centralized call centre for customer service and job management
  • Automated job management and software systems
  • Group buying power for better prices on services, equipment, and tools

Challenges and potential risks for franchisees

  • Seasonal fluctuations in demand
  • Competition from general handyman and home improvement services
  • Dependence on housing market and discretionary spending
  • Potential challenges in scaling a service-based business
  • Need to stay updated with evolving deck materials and maintenance techniques

Testimonials or success stories from current franchisees

While specific franchisee testimonials are not provided, the franchise information pack includes several positive customer testimonials praising Deck Seal's quality of work, professionalism, and attention to detail.

Application process and next steps for interested parties

  1. Reach out to Deck Seal using the 'Send Enquiry' function on Hattch
  2. After an initial chat, fill out and return the application form
  3. Meet with Deck Seal representatives
  4. Review the Franchise Disclosure Package and Due Diligence information
  5. Complete financial settlement
  6. Set up the business
  7. Undergo onsite and Deck Seal business and software training
  8. Launch your Deck Seal franchise

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Franchise Overview

Number of Franchises: 14

Number of Franchise Locations: 17

Franchise Partner Type: Owner Operator, Investor

Opportunity Type: New Franchise

Year Established: 2007

Investment Range: $50K - $100K

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