Listen To Your Body Franchise Business for Sale in South Yarra, VIC 3141

Listen To Your Body (LTYB) was founded in 2001 by Ben Fletcher, who is the current CEO. Initially a one-on-one personal training business, LTYB evolved into a group personal training model that offers individualised workouts within a group setting. As of 2025, LTYB has expanded to 18 franchises across four Australian states, employing over 60 trainers and serving more than 10,000 members.

• Personalised fitness programmes within group sessions
• Cardio, strength, and small group training (SGT) zones
• Customisable workouts via the LTYB App
• Tailored training for beginners to advanced members
• Hybrid model combining group fitness, gym, and personal training

LTYB caters to a wide range of fitness enthusiasts, from beginners to advanced, who seek personalised training within a group environment. Key industry trends include:

• Growing demand for personalised fitness experiences
• Increasing focus on holistic wellness approaches
• Rise of technology-integrated fitness solutions
• Emphasis on community-focused studio environments
• Shift towards flexible, app-based booking systems

• Franchise fee: 8% of revenue
• Marketing fees: AUD 0
• Annual conference fee: AUD 500 - 1,000 per ticket

• Comprehensive initial franchise induction training
• On-site support during studio launch
• Ongoing operational and business management guidance
• Weekly LTYB Owners News Edition
• Marketing and promotional campaign assistance
• Access to proprietary training systems and software
• Quarterly site visits from head office

A typical day for a Listen To Your Body franchisee might include:

• Early morning (5:30 AM - 9:00 AM): Arrive at the studio, ensure equipment is set up, and oversee the first group training sessions. Engage with early-morning clients, addressing any concerns and monitoring their progress.
• Mid-morning (9:00 AM - 12:00 PM): Handle administrative tasks such as reviewing financial reports, scheduling staff, and responding to client inquiries. Conduct one-on-one meetings with trainers to discuss client progress and any challenges.
• Afternoon (12:00 PM - 4:00 PM): Oversee lunchtime training sessions, followed by marketing activities such as social media updates or community outreach. Use this time for business development, including strategising for member retention and acquisition.
• Evening (4:00 PM - 8:00 PM): Manage the busy after-work rush, ensuring high-quality service delivery and member satisfaction. Engage with clients, provide motivation, and address any immediate concerns.
• Late evening (8:00 PM - 9:00 PM): Close the studio, review the day's performance metrics, and plan for the following day. This might include adjusting staff schedules or preparing for any special events or promotions.

Throughout the day, the franchisee will be multitasking between hands-on fitness instruction, staff management, client relations, and business operations. The role demands a balance of physical energy, interpersonal skills, and business acumen to ensure the studio runs smoothly and profitably while maintaining high client satisfaction.

Franchisees need to recruit and manage a team of fitness professionals. While specific numbers may vary, a typical LTYB studio might require:

• 1 studio manager
• 3-5 certified personal trainers
• Additional part-time staff as needed

LTYB studios thrive in areas with:

• 140-180 square metres of space
• Rent around AUD 400 per square metre per year
• Open-floor plan
• Council-approved zoning

Ideal locations include shopping strips, showrooms, ground floor in apartment buildings, or retail spaces. Street exposure is beneficial but not crucial.

For information about financing options for the Listen To Your Body franchise, we recommend reaching out to the franchise using the "Send Enquiry" function on Hattch. They may have partnerships with financial institutions or offer their own financing programmes for qualified candidates.

• Passion for fitness and health
• Strong business acumen and management skills
• Financial capability to meet investment requirements
• Team player mentality
• Goal-oriented and hardworking attitude
• Willingness to follow LTYB processes and execute plans

• Personalised fitness approach tailored to individual needs within a group setting
• Hybrid model combining group fitness, gym, and personal training
• Proprietary LTYB App for customised session booking
• Strong emphasis on client results and satisfaction
• High member retention rate
• Community-focused studio environment
• Comprehensive support system for franchisees

• High competition in the fitness industry
• Potential seasonal fluctuations in membership and attendance
• Evolving consumer preferences in fitness trends
• Staffing challenges and retention of quality trainers
• Potential economic downturns affecting discretionary spending
• Adapting to rapid technological changes in fitness equipment and software