Flooring Xtra Franchise Business for Sale
Company overview and history
Flooring Xtra is Australia's fastest-growing flooring retailer, with a rich history dating back to 1981. Key milestones include:
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1981: Six people started a buying group called Independent Carpet Retailers (ICR) in Australia
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1994: ICR welcomed its first interstate member, growing to 90 stores
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2008: Flooring Xtra brand established in New Zealand
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2010: Scott and Chris, ICR members, bought the buying group and developed a strategic plan
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2011: Flooring Xtra launched in Australia
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2020: Grown to over 85 franchisees across Australia
Today, Flooring Xtra has over 100 stores across Australia, making it one of the nation's largest buying groups.
Product/service offerings
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Wide range of flooring products (e.g., carpet, hardwood, laminate, vinyl, tile)
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Installation services
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Flooring accessories
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Consultation and design services
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Exclusive product lines and brands
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Lifetime installation warranty
Image Gallery for Flooring Xtra
Target market and industry trends
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Homeowners undertaking renovations or new builds
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Commercial property owners and managers
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Interior designers and architects
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Increasing demand for eco-friendly and sustainable flooring options
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Technological advancements in flooring materials
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Growing focus on customer experience and service
Ongoing fees (royalties, marketing fees)
The franchise information pack does not disclose specific ongoing fees. For accurate and up-to-date information, it is advised to contact Flooring Xtra directly using the 'Send Enquiry' function on Hattch.
Training and support provided to franchisees
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Comprehensive induction training with various department teams
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8-12 week start-up process
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Ongoing research, review, and selection of products and display systems
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Sales and marketing support, including industry-specific sales training
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Operational processes and training
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Regular liaison with support office team members
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IT support with computer-based programs
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HR assistance
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National projects team for additional income opportunities
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Financial management support
Day in the life
While specific daily routines may vary, a typical day for a Flooring Xtra franchisee might include:
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Morning: Opening the store, reviewing schedules, and preparing for customer appointments
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Mid-morning: Conducting in-home measure and quote services for customers
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Afternoon: Overseeing store operations, assisting customers, and managing inventory
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Late afternoon: Following up on quotes, processing orders, and coordinating installations
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Evening: Reviewing daily sales, updating financial records, and planning marketing activities
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Throughout the day: Managing staff, ensuring quality customer service, and addressing any issues or concerns
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Regularly: Attending training sessions, implementing marketing strategies, and networking with other franchisees
Franchisees are expected to be hands-on in the business, especially during the initial stages, to ensure smooth operations and maintain Flooring Xtra's brand standards.
Staffing requirements
While specific staffing requirements are not detailed, a typical Flooring Xtra franchise might require:
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Store manager
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Sales staff
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Installation teams (can be subcontracted)
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Administrative support
Location requirements and territory information
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Exclusive marketing territories based on population, demographics, housing developments, and community potential
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Support in finding and setting up store locations
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Digital and traditional marketing support for local areas
Financing options available
Information about specific financing options is not provided in the franchise information pack. It is recommended that interested parties reach out to Flooring Xtra using the 'Send Enquiry' function on Hattch to inquire about any financing assistance or partnerships they may offer to prospective franchisees.
Franchisee qualifications and experience required
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Strong business acumen and management skills
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Customer service orientation
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Sales and marketing experience
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Financial capability to meet investment requirements
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Willingness to follow Flooring Xtra's system and brand standards
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Prior experience in flooring or retail is beneficial but not mandatory
Unique selling propositions and competitive advantages
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Established brand with over 40 years of history
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Significant buying power as one of Australia's largest buying groups
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Exclusive products and brands
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Comprehensive training and support system
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Strong marketing support and national brand recognition
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Focus on creating a fabulous flooring experience for customers
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Lifetime installation warranty
Challenges and potential risks for franchisees
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Competition from other flooring retailers and big-box home improvement stores
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Fluctuations in the housing market affecting demand
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Managing inventory and staying current with flooring trends
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Seasonal fluctuations in business
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Economic factors affecting discretionary spending on home improvements
Testimonials or success stories from current franchisees
Two testimonials are provided in the franchise information pack:
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Dave from Hunter Valley Flooring Xtra (Cessnock NSW) praises the family-friendly atmosphere, value for money, and excellent support from the support office.
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Emma from Gladstone Flooring Xtra highlights the brand's continuous upgrades in systems, vision, and culture, expressing satisfaction with their decision to join Flooring Xtra.
Application process and next steps for interested parties
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Reach out to Flooring Xtra using the 'Send Enquiry' function on Hattch
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Complete and submit an application form
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Undergo acceptance and approval process
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Pay franchise startup fee
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Sign legal documents
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Find a location for the store
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Agree on store opening date
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Begin store setup process
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Start induction training
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Store opening
Flooring Xtra Franchise Opportunities
Franchise Overview
Number of Franchises:
86
Number of Franchise Locations:
89
Number of Corporate Locations:
11
Franchise Partner Type:
Owner Operator
Investment Range:
$100K - $300K
Can you afford this Flooring Xtra
Send Enquiry to Flooring Xtra
Brand Name
Hattch Score Summary
Assessment Completed:
2024-01-01
Culture determines the environment, strategies and practices that inspire and engage employees and you as a franchisee to perform optimally and is important to wider company morale and maintaining good relationships.
Great performance happens when cultural attributes are closely aligned with and support both the franchisor’s and franchisee’s goals. A culture that is congruent and clearly communicated provides endless benefits to everyone in the franchise organisation including greater effectiveness and brand equity.
A company that shares your cultural preferences will prove more compatible and help you reach your performance potential.
Matching your core values with a franchise's core values creates compatibility and harmony. Having shared values provides a solid foundation for a long-term business relationship.
Like-minded people have a basis for understanding, communicating and exercising judgment. Values alignment builds strong brand recognition.
Our research and that of others, show that there is a strong link between financial performance and values alignment. When the values of an organisation are in alignment with the aspirational values of you as a franchisee, the result is high performance.
For greatest satisfaction and effectiveness, you should seek a work or business environment consistent with your natural working tendencies.
Work Style translates into how you will delegate, direct, motivate, manage, evaluate and resolve day-to-day business situations.
Work Style is particularly important for you as a franchisee, as you will be held responsible for aligning your business with the pace, priorities and direction the franchise outlines for the system.
Stages of Growth are determined by a company's managerial style, organisational structure, formal systems, major strategic goals and founder/owner involvement.
As a franchise organisation grows, the systems and procedures will adapt to support an evolving business model, the needs of the franchisees and to satisfy end-user demands.
Within each stage of business, your skills and goals as a franchisee need to complement a franchisor's plans and market expansion strategies. A franchisee that is in-step with the franchise organisation's Stage of Growth will prove more compatible and likely perform better.
Your business skills and competencies are important. More important however, is how those competencies complement those a franchise is looking for to achieve high performance.
Having complementary skills and competencies provides a framework for forming collaborations between you and a franchisor. It reduces redundancy, makes wiser use of resources, provides points of correspondence and thus leads to greater value, compatibility and performance.
