Frida's Sip n' Paint Franchise Business for Sale

Frida's Sip n' Paint, established in 2018 by art enthusiast Sarah Thompson, has swiftly evolved from a single Melbourne studio into a thriving franchise network. As of 2025, the company boasts 15 locations across Australia, offering a unique blend of artistic expression and social entertainment. The concept marries the joy of painting with the relaxation of enjoying a beverage, catering to both novice painters and experienced artists alike. Inspired by artist Frida Kahlo and the grandmother of co-founder Rebecca Bateman, the brand embodies creativity, fun, and sophistication.

• Guided painting sessions with professional artists
• Diverse range of painting subjects and styles, updated every 6 months
• Complimentary beverage service (alcoholic and non-alcoholic options)
• Private event bookings for parties and corporate functions
• Take-home art supplies and kits
• Off-site painting events

Frida's Sip n' Paint appeals to a broad demographic, from young professionals seeking unique social experiences to retirees exploring new hobbies. Key industry trends include:

• Rising demand for experiential entertainment
• Increased interest in creative, stress-relieving activities
• Growing popularity of 'night out' alternatives to traditional bars and clubs
• Emphasis on social media-friendly experiences
• Trend towards mindfulness and self-expression through art
• Experience-based gifting and entertainment
• Low-waste and mental health benefits associated with creative activities

• Franchise royalty: Greater of AUD 1,750 per month or 7.5% of revenue
• Marketing contribution: Included in royalty fee
• Annual conference fee: AUD 500 - 1,000 per ticket

• Comprehensive initial franchise induction training
• On-site support during studio launch, including a Training Coordinator for artist team training
• Ongoing operational and business management guidance
• Quarterly training sessions
• Access to proprietary booking and management software
• Marketing materials and campaign support, including a 10-week studio launch campaign
• Dedicated Franchise Manager for pre-launch and ongoing support

A typical day for a Frida's Sip n' Paint franchisee might unfold as follows:

• Morning (9:00 AM - 12:00 PM): Begin the day by reviewing bookings, ordering supplies, and planning upcoming events. Conduct a team meeting to brief staff on the day's sessions and any special requirements.
• Early Afternoon (12:00 PM - 3:00 PM): Handle administrative tasks such as payroll, inventory management, and marketing activities. This might include updating social media, responding to customer inquiries, and coordinating with local businesses for cross-promotions.
• Late Afternoon (3:00 PM - 6:00 PM): Oversee the setup for evening sessions, including preparing canvases, mixing paints, and arranging the studio. Conduct a brief training session with staff to review new painting techniques or customer service protocols.
• Evening (6:00 PM - 10:00 PM): Welcome guests and ensure smooth operation of painting sessions. This involves mingling with customers, supporting instructors, and managing any issues that arise. Depending on the franchisee's preference, they might lead a session themselves or focus on overall management.
• Late Evening (10:00 PM - 11:00 PM): After the last guests depart, oversee studio clean-up and preparation for the next day. Review the day's performance, address any customer feedback, and finalise plans for upcoming events or promotions.

Throughout the day, the franchisee balances hands-on involvement in the creative aspects of the business with strategic management duties. This role requires a blend of artistic appreciation, customer service skills, and business acumen to ensure the studio operates efficiently whilst delivering a memorable experience for every guest.

A typical Frida's Sip n' Paint studio requires a lean team of passionate individuals. While specific numbers may vary based on location and demand, a standard staffing structure might include:

• 1 studio manager
• 2-3 lead artists (full-time or part-time)
• 3-5 assistant artists/hosts (casual or part-time)
• 1-2 bar staff (if liquor licence is obtained)

Ideal Frida's Sip n' Paint locations typically feature:

• 100-150 square metres of space
• High-visibility areas with good foot traffic
• Proximity to complementary businesses (restaurants, shopping centres)
• Adequate parking facilities
• Zoning that allows for art studio and potential alcohol service

Prime locations include trendy urban neighbourhoods, popular suburban centres, and tourist-friendly areas. Each franchisee is granted an exclusive franchise territory for their studio and off-site operations.

For information about financing options for the Frida's Sip n' Paint franchise, we recommend reaching out to the franchise using the "Send Enquiry" function on Hattch. They may have partnerships with financial institutions or offer their own financing programmes for qualified candidates.

• Strong business acumen and management skills
• Passion for art and creativity
• Customer service orientation
• Financial capability to meet investment requirements
• Marketing and community engagement skills
• Ability to lead and motivate a team
• Willingness to follow the Frida's Sip n' Paint system

• Fusion of art instruction and social entertainment
• Inclusive, no-experience-necessary approach to art
• Curated beverage selection enhancing the creative experience
• Constantly updated repertoire of painting subjects
• Strong focus on creating shareable, Instagram-worthy moments
• Flexible space utilisation for various events and functions
• Proprietary booking and customer management system
• Nationally established and award-winning brand name
• Comprehensive support from experienced HQ team

• Seasonal fluctuations in attendance
• Competition from other experiential entertainment options
• Maintaining consistent quality of instruction across sessions
• Managing alcohol service responsibly (if applicable)
• Keeping up with evolving art trends and customer preferences
• Balancing regular clientele with new customer acquisition
• Potential economic downturns affecting discretionary spending