San Churro Franchise Business for Sale
Company overview and history
San Churro was founded in 2006 by Giro Maurici and Kelly, inspired by the churros Maurici tasted in Spain. The company has grown significantly since its first store opened in Fitzroy, Melbourne. By 2012, San Churro had expanded to 30 stores with a $30 million turnover. As of 2016, the franchise had 51 stores and over 1,200 staff. Currently, San Churro operates over 50 stores across Australia, with an annual revenue of $653.7 million. The company is known for replicating the traditional Spanish chocolateria experience, offering hand-crafted churros with high-quality chocolate. Since 2010, San Churro has been committed to using Fairtrade certified coffee and tea.
Product/service offerings
Churros (traditional Spanish doughnuts)- Hot and cold chocolate drinks
- Coffee and other beverages
- Ice cream and gelato
- Cakes and other desserts
Image Gallery for San Churro
Target market and industry trends
San Churro primarily targets young adults and families looking for indulgent dessert experiences. The dessert café industry has seen growth in recent years, with increasing consumer interest in unique and Instagram-worthy treats. San Churro has adapted to market trends by offering over 40 vegan-friendly options across their menu, catering to the growing demand for plant-based alternatives.
Ongoing fees (royalties, marketing fees)
- Royalty fee: 6% of Gross Revenue
- National Advertising & Development Fund: 3% of Gross Revenue
Training and support provided to franchisees
San Churro offers comprehensive training and support to its franchisees, including:
- 6-week Induction course for Franchise Partners covering churro making and business management
- Support Office assistance in staff recruitment and initial training
- Ongoing support in training, operations, marketing, finance, and IT
- Regular store visits by Business Development Managers
- Franchise Development team aid in location selection and lease negotiations
- Access to Support Office teams including Finance, Product, Marketing, IT, Learning & Development, HR, and Operations
Day in the life
A typical day for a San Churro franchisee might include:
- Opening the store and ensuring all equipment is operational
- Overseeing food preparation and quality control
- Managing staff rosters and training
- Engaging with customers and ensuring high levels of service
- Monitoring inventory and placing orders as needed
- Reviewing daily sales figures and financial performance
- Implementing local marketing initiatives
- Closing the store and preparing for the next day
Franchisees should be prepared for hands-on involvement in daily operations, particularly in the early stages of the business.
Staffing requirements
Staffing needs may vary depending on the location and size of the franchise, but typically include:
- Store manager
- Shift supervisors
- Front-of-house staff
- Kitchen staff
Location requirements and territory information
San Churro franchises are typically located in:
The ideal store size is 60 – 175sqm with prominent signage and outdoor seating. The new Clásico format targets smaller locations of 60-90 sqm. The design and build process typically takes 12 – 18 weeks after site selection.
- Shopping centres
- High-street locations
- Entertainment precincts
- Strips and smaller precincts (for the new Clásico format)
- Airports (for the new Clásico format)
Territory exclusivity may be offered, but details should be confirmed with the franchisor.
Financing options available
San Churro offers preferred lending status with ANZ and CFI. Financing options may include savings, borrowing against personal assets, borrowing against plant equipment, cash from sale of existing business or property, or borrowing against the new business. For the most up-to-date information about financing options for a San Churro franchise, it is recommended that you reach out to San Churro using the "Send Enquiry" function on Hattch.
Franchisee qualifications and experience required
- Strong business acumen
- Passion for customer service
- Leadership and team management skills
- Financial capability to invest
- Previous business or management experience (preferred but not always required)
Unique selling propositions and competitive advantages
- Specialisation in Spanish-inspired desserts, particularly churros
- High-quality, ethically sourced chocolate
- Unique and indulgent menu offerings
- Strong brand recognition in the Australian market
Challenges and potential risks for franchisees
- Competition in the dessert café market
- Seasonal fluctuations in demand
- Rising costs of ingredients and labour
- Changing consumer preferences and dietary trends
- Economic factors affecting discretionary spending
San Churro Franchise Opportunities
San Churro in Frankston
VIC 3199
San Churro in Geelong
VIC 3220
San Churro in ACT Remainder - Tuggeranong
ACT 2900
San Churro in Rouse Hill
NSW 2155
San Churro in Stanhope Gardens
NSW 2768
San Churro in Narellan
NSW 2567
San Churro in Macquarie Park
NSW 2113
San Churro in Hornsby
NSW 2077
San Churro in Brookvale
NSW 2100
San Churro in Ryde
NSW 2112
San Churro in Blacktown
NSW 2148
San Churro in Tuggerah
NSW 2259
San Churro in East Maitland
NSW 2323
San Churro in Liverpool
NSW 2170
San Churro in Parramatta
NSW 2150
San Churro in Rhodes
NSW 2138
San Churro in Hurstville
NSW 2220
San Churro in Charlestown
NSW 2290
San Churro in Merrylands
NSW 2160
San Churro in Bondi Junction
NSW 2022
San Churro in Shellharbour City Centre
NSW 2529
San Churro in Moore Park
NSW 2021
San Churro in Ultimo
NSW 2007
San Churro in Box Hill
VIC 3128
San Churro in Booragoon
WA 6154
San Churro in Upper Mount Gravatt
QLD 4122
San Churro in Morley
WA 6062
San Churro in Hillarys
WA 6025
San Churro in Innaloo
WA 6018
San Churro in Claremont
WA 6010
San Churro in Baldivis
WA 6171
San Churro in Ellenbrook
WA 6069
San Churro in Armadale
VIC 3143
San Churro in Willetton
WA 6155
San Churro in Kingston
TAS 7050
San Churro in Rosny Park
TAS 7018
San Churro in Northgate
SA 5085
San Churro in Mitchelton
QLD 4053
San Churro in Loganholme
QLD 4129
San Churro in Forest Lake
QLD 4078
San Churro in Sunnybank Hills
QLD 4109
San Churro in Indooroopilly
QLD 4068
San Churro in Stafford
QLD 4053
San Churro in Browns Plains
QLD 4118
San Churro in Moreton Bay
QLD 4178
San Churro in Robina
QLD 4226
San Churro in Redbank
QLD 4301
San Churro in Kippa-Ring
QLD 4021
San Churro in North Ipswich
QLD 4305
San Churro in Broadbeach Waters
QLD 4218
San Churro in Carindale
QLD 4152
San Churro in Glen Waverley
VIC 3150
San Churro in Craigieburn
VIC 3064
San Churro in Waurn Ponds
VIC 3216
San Churro in Broadmeadows
VIC 3047
San Churro in Preston
VIC 3072
San Churro in Ringwood
VIC 3134
San Churro in Keysborough
VIC 3173
San Churro in Chirnside Park
VIC 3116
San Churro in Keilor Downs
VIC 3038
San Churro in Deer Park
VIC 3023
San Churro in Forest Hill
VIC 3131
San Churro in Point Cook
VIC 3030
San Churro in Cranbourne
VIC 3977
San Churro in Malvern East
VIC 3145
San Churro in Elizabeth
SA 5112
San Churro in Golden Grove
SA 5125
San Churro in Glenside
SA 5065
San Churro in Modbury
SA 5092
San Churro in Noarlunga Centre
SA 5168
San Churro in Gungahlin
ACT 2912
San Churro in Belconnen
ACT 2617
San Churro in Greenway
ACT 2900
San Churro in Coogee
NSW 2034
San Churro in Manly
NSW 2095
San Churro in Crows Nest
NSW 2065
San Churro in Bondi Beach
NSW 2026
San Churro in Dee Why
NSW 2099
San Churro in Leichhardt
NSW 2040
San Churro in Maroubra
NSW 2035
San Churro in The Honeysuckles
VIC 3851
San Churro in Haymarket
NSW 2000
San Churro in Burwood
NSW 2134
San Churro in Paddington
NSW 2021
San Churro in Bella Vista
NSW 2153
San Churro in Strathfield
NSW 2135
San Churro in Perth
WA 6000
San Churro in Mount Lawley
WA 6050
San Churro in Scarborough
WA 6019
San Churro in Norwood
SA 5067
San Churro in Glenelg
SA 5045
San Churro in Unley
SA 5061
San Churro in Ascot
WA 6104
San Churro in Newmarket
QLD 4051
San Churro in Bulimba
QLD 4171
San Churro in Fortitude Valley
QLD 4006
San Churro in Noosaville
QLD 4566
San Churro in Richmond
VIC 3121
San Churro in Moonee Ponds
VIC 3039
San Churro in Malvern
VIC 3144
San Churro in Hawthorn
VIC 3122
San Churro in Camberwell
VIC 3124
San Churro in Mornington
VIC 3931
San Churro in Oakleigh
VIC 3166
San Churro in South Melbourne
VIC 3205
San Churro in Port Melbourne
VIC 3207
San Churro in Hobart
TAS 7000
San Churro in Sandy Bay
TAS 7005
Franchise Overview
Number of Franchises:
34
Number of Franchise Locations:
48
Number of Corporate Locations:
6
Franchise Partner Type:
Owner Operator, Investor, Area Developer
Investment Range:
$300K - $1M
